OETZ (magazine)

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Front page of the OETZ first edition (1979)
OETZ 15: Folding technique, which was created by hand for all 800 issues

OETZ is a former magazine from Düsseldorf, which was published in 17 issues from 1979 to 1987. The editions were created by over 180 students under the direction of Helmut Schmidt-Rhen . Even Uwe Loesch temporarily took over the editorial board. The asymmetrical binding, which was placed 8 cm from the left bar, which resulted in shortened, single-column pages in the front part of the magazine, is particularly striking. Accordingly, wider three-column pages were created in the back half of the magazine. The magazine was internationally known, won numerous prizes and was presented at various exhibitions.


In terms of content, the issues mainly dealt with university policy issues, as well as issues related to design, art and culture. In addition, designers, universities and exhibitions of the current time, but also classics were presented. There are articles with and about Jörg Immendorff , Harald Naegeli , Willi Fleckhaus and Alexander Michailowitsch Rodtschenko .

In the reading circle, books were presented that are now sought-after second-hand bookshops, such as The artistic work 1918–1938 from the Bauhaus archive or The visual thinking by Paul Klee . Works are also recommended that are still in demand today, such as IDEA magazine from Tokyo.

The competitions and tenders and their winning designs are also available, as are regular insights into the advertising agencies and design offices of the 1970s and 1980s. In addition to university political and more formal topics, there were also artistic, entertaining or less critical topics such as the comic series F. H. Fön-x or caricature and satirical contributions .

In the Systematic Designer column , graphic works and the biographies of Karl Gerstner , Wolfgang Schmidt , Helfried Hagenberg and Anton Stankowski were presented.


After the first student press towards the end of the 18th century up to the Second World War had a more political focus, the OETZ magazine, together with Ulm, paved the way for the free university magazines of the creative milieus. Since the magazine with its 17 issues was published over 8½ years, it achieved a large reach in the scene.

The journals ULM from the Ulm School of Design and OETZ from the Düsseldorf University of Applied Sciences inspired numerous other design faculties in the following years, which published their own university magazines .

According to a letter to the editor, the magazine Nord Süd Baugef senior has taken over the asymmetrical binding of the OETZ, but oriented the magazine in landscape format.


Front page of OETZ 10 with asymmetrical binding and additional special fold in the middle section; the OETZ lettering was created using a powder coating .

The magazine was mostly produced by hand and then distributed by the students. The unusual title pages, which were sprayed, painted or screen-printed by hand using a brass stencil, were striking.

Awards and exhibitions

The magazine was not only known in the design departments of German universities and art academies, but was also exhibited and awarded internationally. It has won numerous prizes and was exhibited at the Center Pompidou in the exhibition “L'image des mots / magie des mots”.

It was also on display at the Center de Création Industrielle in the “Typo-grafisime 1980–1984” exhibition in Paris .

OETZ Magazin also won the silver medal in the newspaper and magazines category in the competition organized by the Documentation and Information Center for Literary Life in Cologne (LIK - Literature in Cologne).

On May 6, 1983, the OETZ project group won two diplomas at the award ceremony of the international printing competition in Berlin, IDW 83, in the graphics and conception categories.

Web links

Individual proof

  1. Roland Henß: poetry of systematics - design: schmidt rhen . Ed .: Roland Henß. Verlag Hermann Schmidt, Mainz 1996, ISBN 3-87439-392-5 , p. 271 .
  2. Helmut Schmidt-Rhen: Helmut Schmidt-Rhen Biodata. Helmut Schmidt-Rhen, accessed on August 3, 2018 .
  3. Düsseldorf University of Applied Sciences (ed.): OETZ 6 . No. 6 . Düsseldorf July 1982.
  4. Düsseldorf University of Applied Sciences (ed.): OETZ 2 . No. 2 . Düsseldorf July 1980, p. 56 .
  5. Düsseldorf University of Applied Sciences (ed.): OETZ 1 . No. 1 . Düsseldorf January 1980, p. 52 .
  6. Fachhoschule Düsseldorf (ed.): OETZ 4 . No. 4 . Düsseldorf July 1981, p. 56 .
  7. ^ Hans Bohrmann: Structural change in the German student press . tape 4 . Verlag Documentation, Munich 1975, ISBN 3-7940-4020-1 , p. 337 .
  8. student magazine of the university for design, ulm table of contents of all issues. hfg ulm - club off ulm, accessed on August 2, 2018 .
  9. Boxhorn editorial staff: Boxhorn. Boxhorn editorial staff, accessed on August 3, 2018 .
  10. North-South Baugefälle: Journal of culture and design. Kunsthochschule Kassel, 1980, accessed on August 3, 2018 .
  11. rocket. Studio F, accessed August 3, 2018 .
  12. Düsseldorf University of Applied Sciences (ed.): OETZ 14 . No. 14 . Düsseldorf July 1986, p. 60 .
  13. Rüdiger Quass: OETZ 8 . Ed .: University of Applied Sciences Düsseldorf. No. 8 . Düsseldorf July 1983, p. 56 .