Organization of advertisers in the brand association

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Organization of advertisers in the Markenverband
(OWM)
purpose Industry association
Chair: Tina Beuchler (CEO)
Establishment date: 1995
Number of members: Large corporations and medium-sized companies
Seat : Berlin
Website: http://www.owm.de/

The Organization Advertisers in the Brand Association (OWM) is a German association of advertisers based in Berlin .

The association was founded in 1995. It was created by merging the predecessor organizations, the specialist committee for commercial advertising of the brand association and the advertising television working group of the German economy.

Tina Beuchler, "Digital Director" of Nestlé Deutschland AG , has been the chairman of the lobby association's board of directors since 2013 . (As of 2016)

The purpose of the industry association is "to represent the interests of advertising companies in all relevant topics of marketing communication". This means e.g. B. the use for extensive deregulation of advertising regulations, for example for TV advertising. The association also opposes any kind of advertising bans for legal products; For example, he supported the lawsuit against the European Union's first tobacco advertising directive.

Members

The association has more than 100 member companies, large corporations and larger medium-sized companies, etc. a .:

Web links

Individual evidence

  1. ^ OWM: Tina Beuchler
  2. ^ Wolfgang Hainer: Institutions of branding . In: Manfred Bruhn (Hrsg.): Handbuch Markenführung. Compendium for successful brand management. Strategies - Instruments - Experiences , Gabler, Wiesbaden 2004, ISBN 978-3-409-11968-9 , p. 288. ( online )
  3. ^ OWM board , website of the association, accessed July 9, 2016.
  4. ↑ quoted from Mission Statement , website of the association, accessed July 9, 2016.
  5. ^ Wolfgang Hainer: Institutions of branding . In: Manfred Bruhn (Hrsg.): Handbuch Markenführung. Compendium for successful brand management. Strategies - Instruments - Experiences , Gabler, Wiesbaden 2004, ISBN 978-3-409-11968-9 , p. 289. ( online )
  6. ↑ List of members , website of the association, accessed July 9, 2016.