Manfred Bruhn

Manfred Bruhn (* 1949 in Bremen ) is Professor of Marketing and Corporate Management at the University of Basel and founder and partner of Prof. Bruhn & Partner AG.

education

Bruhn studied business administration from 1970 to 1974 at the Westphalian Wilhelms University in Münster . After graduating, he received his doctorate in 1977 and his habilitation in 1985 .

Professional Activities

From 1983 to 1995 Bruhn held the chair for business administration, especially marketing and trade, at the EBS University for Economics and Law , a private academic university in Oestrich-Winkel . Bruhn has been a full professor of business administration, in particular marketing and corporate management, at the Economic Science Center (WWZ) at the University of Basel since 1995 . From 2009 to 2011 Bruhn was dean at the same faculty. Since 2005 he has also been an honorary professor at the Technical University of Munich .

As part of his teaching activities, Bruhn holds lectures on the subjects of general business administration (e.g. strategic corporate management) and marketing (marketing principles, integrated communication, brand management). In addition, he teaches advanced and advanced training courses at university executive programs in Switzerland and abroad (Munich, Vienna, Hamburg) and is the academic director of the “Master of Advanced Studies in Marketing Management” program.

Research priorities

Bruhn has published numerous publications on the topics of strategic corporate management , marketing management, customer relationship management , consumer behavior , communication policy , service marketing , non-profit marketing , integrated communication , relationship marketing and branding policy . His five most important publications (articles) are:

• The role of the fit construct and sponsorship portfolio size for event sponsorship success: A field study, in: European Journal of Marketing, Vol. 49, forthcoming (together with M. Holzer)
• Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities, in: Industrial Marketing Management, Vol. 43, No. 1 (2014), pp. 164–176 (together with S. Schnebelen and D. Schäfer)
• Are social media replacing traditional media in terms of brand equity creation ?, in: Management Research Review, Vol. 55, No. 9 (2012), pp. 770–790 (together with V. Schoenmüller and D. Schäfer)
• Measurement of quality in service centers - using the example of an airport, in: Zeitschrift für Betriebswirtschaft, Volume 80, No. 4 (2010), pp. 351–382 (together with V. Batt, K. Hadwich and S. Meldau)
• Customer equity management as formative second-order construct, in: Journal of Business Research, Vol. 61, No. 12 (2010), pp. 1292–1301 (together with D. Georgi and K. Hadwich)

Honourings and prices

Bruhn has been awarded several prizes for his research work, including the dissertation prize from the University of Münster, the Georg Bergler Prize for Marketing and Best Paper Awards at various conferences. In July 2015 he received an honorary doctorate from the University of Hohenheim and in October 2015 from the University of Rostock .

Editing and reviewing activities

Bruhn has various editorial activities, e. B. in "The Enterprise", the European Journal of Marketing and the Journal of Marketing Communication. He is also a reviewer for numerous scientific (German and English) journals, such as B. the journal for business research, the Journal of Business Research and the European Journal of Marketing.

Web links

• Bruhn at the University of Basel
• Bruhn and Partners
• Lecturer service from Manfred Bruhn
• MAS Marketing Management
• Literature by and about Manfred Bruhn in the catalog of the German National Library
• Works by and about Manfred Bruhn  in the German Digital Library
• Manfred Bruhn in the catalog of the ZBW - Leibniz Information Center for Economics (ZBW)

Individual evidence

1. ↑ Honorary doctorate for Manfred Bruhn, University of Rostock ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.