Oatly

from Wikipedia, the free encyclopedia

Oatly AB , formerly Ceba Foods AB, is a Swedish food company with headquarters in Malmö and production facilities in Landskrona and roots at Lund University .

Oatly develops, produces and sells oat drinks and ice cream, among other things . The products are free from milk and soy protein. The company's products are sold in Sweden and around 20 countries under the Oatly brand.

history

The idea for Oatly was born in the late 1980s. Lund University researcher Rickard Öste was interested in the possibility of replacing milk with other types of food. Ceba Foods was founded by Öste and Skånska Lantmännen in 1994 and the Oatly brand was introduced in 2001. In 2006 the company was renamed Oatly AB and its own development and production facility was opened in Landskrona. In the summer of 2014, the headquarters were relocated to Malmö, although the Landskrona plant remained unchanged.

In 2015 Oatly got into a legal dispute with the trading organization Svensk Mjölk, which Oatly sued in the market court in order to get the company to stop using certain terms for marketing. Oatly lost the argument and was not allowed to claim, among other things, that milk is bad for people and does not suit them. In 2019, Oatly launched another controversial marketing campaign. It communicated the climate protection advantages of oat milk over cow's milk . In a petition to the Petitions Committee of the German Bundestag, Oatly demands that all foodstuffs sold in Germany be labeled with a corresponding CO 2 footprint .

supporting documents

  1. ↑ The Oatly Way | Oatly | Germany & Austria. In: oatly.com. Retrieved October 7, 2019 .
  2. ↑ Mikael Brandt: Delar av Oatly flyttar till Malmö - HD. In: hd.se. August 27, 2014, accessed October 7, 2019 (Swedish).
  3. ↑ Oatly förlorade kampen mot Svensk Mjölk - DN.SE. In: dn.se. November 19, 2015, accessed October 7, 2019 (Swedish).
  4. ^ Protests in Sweden against anti-milk call. In: bauernzeitung.ch. September 19, 2019, accessed October 7, 2019 .
  5. ↑ Michael Gassmann: Sweden demand a climate label for food. In: welt.de. December 2, 2019, accessed December 27, 2019 .

Web links