on3
on3 was the umbrella brand for all tri- media- supported youth programs on the radio, television and the Internet. It was introduced on March 30, 2009 and has been gradually integrated into the names of existing offers.
After on3-südwild was discontinued in 2012, the on3 launch pad became a launch pad in early 2013. The brand only remained with on3-radio, which was transferred to the new BR youth radio pulse on May 15, 2013 .
on3 comprised the following content:
- on3-radio , a youth radio station
- on3-südwild , a weekday youth magazine to participate in on BR-alpha
- on3-startrampe , a weekly music magazine with young artists on BR-alpha
This offer was supplemented by differently conceived formats such as the Zündfunk on Bayern 2 .
The on3 brand was also used for various events such as the on3 festival and the on3 reading series . Designliga, an office for visual communication and interior design from Munich , developed the name, brand architecture, corporate design and website design together with the broadcaster .
Web links
- http://www.br.de/on3/index.html ( Memento from March 5, 2013 in the Internet Archive )
- Project on3 at Designliga
Individual evidence
- ↑ dwdl.de: Pulse instead of on3: BR presents new youth offer
- ↑ designliga.com: On3: Brand architecture, corporate design, web design ( Memento of the original from October 15, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
