Paula Häiväoja

from Wikipedia, the free encyclopedia

Paula Häiväoja (born Paula Virtanen on December 9, 1929 in Kouvola ; died on March 12, 2011 in Vantaa ) was a Finnish jewelry and fashion designer .

Paula Häiväoja completed her training as a fashion designer at the University of Art and Design in Helsinki from 1953 . In the 1950s she taught a class at the Helsinki Art and Design College .

Häiväoja first took part in an exhibition at Expo 58 in Brussels in 1958 . In the decades that followed, her designs were shown at numerous art exhibitions as an example of modern Finnish jewelry design.

From 1956 to 1967 she worked as a jewelry designer for the Finnish jewelry manufacturer Kalevala Koru . In 1963 she was hired as the first female chief designer.

In 1967 Paula Häiväoja Kalevala Koru left to work as a freelance designer and to open Studio Paulan on the Aleksanterinkatu shopping street in Helsinki .

Häiväoja's works are characterized by pronounced geometric shapes, and she occasionally experimented with moving parts and reflective surfaces.

Although Häiväoja's jewelry designs dominate artistic work, she was also successful as a designer of knitwear and as a costume designer . From 1976 to the 1990s, she headed the textile design department at the Helsinki Art and Design College .

Paula Häiväoja lived with her husband Heikki Häiväoja in Vantaa . Their daughter is the sculptor Johanna Häiväoja (born 1960) who works in France and Finland.

literature

  • Pirkko Vekkeli: Kuin himisen siivet - Paula Häiväojan taide . Maahenki Oy, Helsinki 2009, ISBN 978-952-5652-95-6 .

Individual evidence

  1. ↑ Tiia Koskimies: Paula Häiväojan Näyttely , Umami.fi website from August 27, 2009, accessed on November 30, 2018.
  2. ↑ Berättelsen om Kalevala Jewelry , Kalevala Koru website , accessed November 30, 2018.
  3. ↑ Anonymous (Kasimir Häiväoja): Curriculum Vitae. Heikki Aulis Häiväoja, kuvanveistäjä . Document on the Kuvataiteilijamatrikkeli website , online , Microsoft Word document, 83 kB, accessed on November 30, 2018.
personal data
SURNAME Häiväoja, Paula
ALTERNATIVE NAMES Virtanen, Paula (maiden name)
BRIEF DESCRIPTION Finnish jewelry designer and fashion designer
DATE OF BIRTH December 9, 1929
PLACE OF BIRTH Kouvola
DATE OF DEATH March 12, 2011
Place of death Vantaa