Piaget (company)
| Piaget SA
|
|
|---|---|
 |
|
| legal form | Corporation |
| founding | 1874 |
| Seat | La Côte-aux-Fées , Switzerland |
| management | Georges Edouard Piaget ( Founder ) Chabi Nouri ( CEO ) |
| Branch | Watches and jewelry |
| Website | www.piaget.de |
Piaget is a Swiss manufacturer of wristwatches and jewelry based in La Côte-aux-Fées . The company is part of the Swiss luxury goods group Richemont .
history
19th century
In 1874, Georges Edouard Piaget set up his first workshop on his parents' farm in La Côte-aux-Fées in the Swiss Jura Mountains. There he devoted himself to the production of pocket watches and precision watch movements for other watch manufacturers.
20th century
Piaget's son Timothée took over the family business in 1911, and the watch manufacturer began making wristwatches. Gérald and Valentin Piaget, the founder's grandchildren, registered Piaget as a trademark in 1943. Since then, the manufactory has been making its own creations and developing its business on an international level. Due to the strong growth, the family company opened another manufacture in La Côte-aux-Fées in 1945, which specialized more in innovations and the development of ultra-thin movements .
In 1957, the Piaget Manufactory brought out the ultra-thin caliber 9P, the world's thinnest mechanical hand-wound movement with a height of 2 mm. In 1960, Piaget watchmakers developed the caliber 12P, the thinnest automatic movement in the world with a height of 2.3 mm (registered in the Guinness Book of Records ). In addition, Piaget expanded its collection, in addition to jewelry watches in the form of coins, rings, brooches and cufflinks, the company now also produced jewelry. The Emperador men's watch , released in 1957, soon became an icon of the brand. In the course of expanding his activities, Piaget founded a jewelry atelier in Geneva and opened his first own boutique in 1959.
In 1964, Piaget introduced the first jewelry watches with dials made of semi-precious stones such as lapis lazuli, turquoise, onyx or tiger's eye. The brand then brought out a cuff watch. The smallest quartz movement of its generation, the caliber 7P, appeared in 1976. The Piaget Polo watch from 1979 and the Dancer collection launched in 1986 became the company's trademarks.
In 1988 Piaget was bought by the Vendôme Luxury Group - now Richemont. In the 90s, new collections like Possession , Tanagra , Limelight and Miss Protocole (with interchangeable bracelets) came out. Piaget also introduced the Altiplano watch model and a new edition of the Emperador model . The watches with complications are grouped together in the Black Tie collection.
In 2010, Piaget revised the caliber 12P. This not only made this model the slimmest automatic watch in the world, but also had the slimmest automatic movement in the world.
21st century
In 2001 Piaget opened a new factory in Plan-les-Ouates near Geneva, which brings together over 40 watchmaking and goldsmith trades under one roof. However, the movements are still made in La Côte-aux-Fées. In the same year, Piaget rejuvenated the Polo watch line from the 1970s and launched the Magic Reflections collection . Piaget developed several mechanical movement lines and in 2002 released the caliber 600P, their first tourbillon movement , which at 3.5 mm was also the thinnest in the world. The tourbillon cage consists of 42 individual parts, including three titanium bridges, and weighs 0.2 grams. In 2004 Piaget celebrated its 130th anniversary.
The caliber 560P is a mechanical movement with automatic winding and retrograde seconds display. The caliber 800P has a central hour, minute and second display and the big date is equipped with a double barrel, which provides a power reserve of 72 hours. The 850P variant shows a small second and a second time zone on two small dials.
Piaget has more than 800 boutiques in 84 countries around the world.
Sponsorship
In 2008, Piaget sponsored the Spirit Awards , an American independent film festival.
ambassador
Piaget chose Maggie Cheung to be their global brand ambassador .
Piaget Prize for the best goldsmith
In 2005, Piaget launched the award for the best goldsmith. This award is given to a trainee who is particularly worthy of the federal certificate of proficiency. Dorian Recordon was the first to receive this award.
literature
- Franco Cologni, Giampiero Negretti, Franco Nencini: Piaget, the myth of a watch brand since 1874. Callwey, Munich 1995. ISBN 978-3766711724 .
- Chronos - magazine for watches: classic, innovation, technology (1995). Issue 6, Ebner.
Web links
Individual evidence
- ↑ Introduced: Piaget - Swiss manufacturer of wristwatches and jewelry - jewelry & accessories & gifts . In: Jewelry & Accessories & Gifts . November 15, 2017 ( schmuckerfuellt.de [accessed November 15, 2017]).