Playlist pitching

from Wikipedia, the free encyclopedia

Playlist pitching (English for throwing the playlist ) is a marketing process, in which songs to the creators of playlists to be sent in order to be added to them in the. Most of the time you focus on the largest possible playlists in order to reach a large number of listeners. The largest playlists are usually created and managed by the music streaming platforms themselves. However, there are also playlists that have been created by listeners and users of the respective portals.

Playlist pitching is a common way of reaching more listeners. There have been cases in which artists were able to place themselves in several hundred playlists and gain so many new listeners.

Reception and application

According to a report by Rolling Stone on February 27, 2020, over 70,000 musicians on Spotify were already using the native tool to apply for a playlist. The newspaper also sees this as an opportunity for smaller musicians to advance in the large music market. Fortune , on the other hand, criticizes the business with the marketing method and how it influences the music landscape and falsifies numbers. With the statement “streaming killed the radio star”, the newspaper refers to the hit song Video Killed the Radio Star by The Buggles and therefore sees playlist pitching on streaming services as a similar business model to paid-for playing songs on the radio. Wired wrote an article back in 2017 about the importance of playlist pitching on Spotify for the music industry, exposing the practice to the public. The Guardian newspaper also looked at the increasing importance of playlists and playlist pitching in the music sector in 2017 and noted that playlists are increasingly replacing or increasing in importance for the music album format on streaming platforms.

literature

  • TJ Connors: More streams, just how? Spotify Strategies for Bands & Musicians: Part 1 Organic Methods for Spotify Growth, Neobooks , 2020, ISBN 9783752900644
  • Ari Herstand: How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician, Liveright Publishing, 2019, ISBN 9781631496325
  • Bobby Borg: Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, Rowman & Littlefield, 2020, ISBN 9781538134634
  • Anthony Obas: Volume 1: Shifting Your Music Into A Career-- A Guide For Independent Artists To Be Full Time Artists, Lulu, 2019, 28 ff., ISBN 9780359373178

Individual evidence

  1. ↑ Torben Lux: Tommie King generates several hundred thousand streams through playlist pitching. In: OMR. OMR , accessed April 19, 2020 .
  2. ↑ Amy X. Wang: How Do You Get a Hit Song? Spotify Says to Pitch It. In: Rolling Stone. February 27, 2020, accessed June 12, 2020 (American English).
  3. ^ The Murky Business of Spotify 'Playlist Pitching'. Retrieved June 12, 2020 .
  4. ^ David Pierce: The Secret Hit-Making Power of the Spotify Playlist . In: Wired . May 3, 2017, ISSN  1059-1028 ( wired.com [accessed June 12, 2020]).
  5. ^ Eamonn Forde: 'They could destroy the album': how Spotify's playlists have changed music for ever . In: The Guardian . August 17, 2017, ISSN  0261-3077 ( theguardian.com [accessed June 12, 2020]).