Ralf Kreutzer

Ralf Thomas Kreutzer (born May 9, 1958 in Baden-Baden ) is a German business economist and has been a professor of marketing at the Berlin School of Economics and Law since 2005 .

Life

Kreutzer studied business administration from 1978 to 1983 at the University of Mannheim with a focus on marketing, organization and psychology. In 1989 he did his doctorate under Hans Raffée and Erwin Dichtl on "Global Marketing" at the University of Mannheim. From 1989 to 1995 he held various positions at AZ Direct Marketing Bertelsmann, most recently as head of international activities. From 1995 to 1998, Kreutzer was managing director of the Volkswagen Group's “Kunden Club GmbH”, responsible for the management of the customer loyalty programs at Volkswagen and Audi . In 1999 he took over responsibility for Deutsche Post Direkt GmbH as spokesman for the management , a position that he held until the end of 2004. In 2005 he was appointed professor for marketing at the Berlin School of Economics and Law.

Kreutzer is a speaker at the Danube University Krems , the University of Bern and the Berlin Professional School at the University of Economics and Law. He is also a key note speaker at national and international conferences on the subjects of "Marketing", "Dialog Marketing", "Strategic Marketing Management", "CRM - Customer Relationship Management", "Customer Value Management", "International Marketing", "Social CRM", "Online Marketing", "Digital Branding", "Digital Transformation", "Digital Darwinism", "Change Management" and "Artificial Intelligence".

Publications

Online marketing - compact study knowledge. 2nd Edition. Wiesbaden 2019, ISBN 978-3-658-25359-2 .
Toolbox for marketing and management. Wiesbaden 2019, ISBN 978-3-658-21880-5 .
Toolbox for Marketing and Management. New York 2019, ISBN 978-3-030-13822-6 .
Practice-oriented online marketing. 3. Edition. Wiesbaden 2018, ISBN 978-3-658-17911-3 .
Social media marketing compact. Wiesbaden 2018, ISBN 978-3-658-21146-2 .
Compact leadership and organizational concepts in the digital age. Wiesbaden 2018, ISBN 978-3-658-21447-0 .
E-mail marketing compact. Wiesbaden 2018, ISBN 978-3-658-20989-6 .
Practice-oriented marketing. 5th edition. Wiesbaden 2017, ISBN 978-3-658-09472-0 .
Customer relationship management in the digital age. Stuttgart 2016, ISBN 978-3-17-026269-0 .
with A. Rumler and B. Wille-Baumkauff: B2B online marketing and social media . 2nd Edition. Wiesbaden 2020, ISBN 978-3-658-27674-4 .
with M. Sirrenberg: Understanding Artificial Intelligence . Wiesbaden 2019, ISBN 978-3-658-25560-2 .
with M. Sirrenberg: Understanding Artificial Intelligence . New York 2019, ISBN 978-3-030-25270-0 .
with T. Neugebauer and A. Pattloch: Digital Business Leadership - Digital Transformation, Business Model Innovation, agile Organization, Change Management . Wiesbaden 2018, ISBN 978-3-662-56547-6 .
with T. Neugebauer and A. Pattloch: Digital Business Leadership - Digital Transformation, Business Model Innovation, Agile Organization, Change Management . Wiesbaden 2017, ISBN 978-3-658-11913-3 .
with K.-H. Land , digital branding - digital branding in the age of digital Darwinism . Wiesbaden 2017, ISBN 978-3-658-08546-9 .
with K.-H. Country: Digital Darwinism. 2nd Edition. Wiesbaden 2016, ISBN 978-3-658-11305-6 .
with K.-H. Country: Digital Darwinism . London 2015, ISBN 978-3-642-54400-2 .
with K.-H. Country: Dematerialization - The redistribution of the world in times of digital Darwinism . Cologne 2015, ISBN 978-3-9817268-0-0 .
with C. Wüst: Corporate Reputation Management . Wiesbaden 2013, ISBN 978-3-8349-3043-9 .
with W. Merkle: The new power of marketing . Wiesbaden 2008, ISBN 978-3-8349-0515-4 .
with W. Hartmann and H. Kuhfuß: Marketing Excellence. Wiesbaden 2007, ISBN 978-3-8349-0390-7 .
with W. Hartmann and H. Kuhfuß: Customer Clubs & More . Wiesbaden 2004, ISBN 3-409-12591-4 .
with W. Hartmann and H. Kuhfuß: Handbuch Couponing . Wiesbaden 2001, ISBN 3-409-12350-4 .

Web links

personal data
SURNAME	Kreutzer, Ralf
ALTERNATIVE NAMES	Kreutzer, Ralf Thomas
BRIEF DESCRIPTION	German business economist and (since 2005) Professor of Marketing at the Berlin School of Economics and Law
DATE OF BIRTH	May 9, 1958
PLACE OF BIRTH	Baden-Baden