Hans Raffée

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Hans Raffée (born August 13, 1929 in Danzig ) is a German economist, university professor and marketing expert.

life and career

The son of a flat glass wholesaler passed his Abitur in 1949 and began studying business administration at the Johann Wolfgang Goethe University in Frankfurt am Main in 1951 . From 1955 to 1961 he was a research assistant at the University of Frankfurt / M., Where he received his doctorate in 1960.

From 1962 to 1964 he worked as a personal assistant to Josef Neckermann , the owner of Neckermann Versand KG. In 1969 he qualified as a professor and was appointed to the chair for general business administration and marketing II at the University of Mannheim , which he held until his retirement in 1994.

In addition to his research and teaching activities, which took him to China and Japan , Raffée advised companies in the areas of corporate identity , communication planning and new information technologies, trained executives and was chairman of numerous university and non-university committees. His main areas of focus included strategic corporate management, strategic marketing, international marketing, changing values ​​and business ethics.

At the Institute for Market, Environment and Society ( imug ) in Hanover, he has been a board member since it was founded in 1992.

After his retirement in 1994, Raffée made a contribution to the University of Mannheim by building up the graduate association ABSOLVENTUM. The alumni organization, which was founded in 1995, was honored in 1998 by the then Federal President Roman Herzog in Berlin as an innovation in the university sector and three years later won the first prize of the Stifterverband für die Deutsche Wissenschaft as the best graduate network in the German-speaking region.

Raffée is involved in the Protestant academics , the Rotarians and the regional synod of the Evangelical Church in Baden .

In 2003 Raffée was honored with the Federal Cross of Merit, 1st Class, for his university, church and cultural commitment .

Memberships and former memberships (selection)

  • Honorary President of ABSOLVENTUM MANNHEIM - Graduate Network of the University of Mannheim eV
  • Spokesman for the Otto Mann Foundation of the University of Mannheim
  • Senate representative for senior studies at the University of Mannheim
  • Board member of the University of Mannheim Foundation
  • Board member of the Institute for Market, Environment and Society (IMUG), Hanover
  • Member of the Association of University Teachers for Business Administration
  • Member of the German Marketing Association, Düsseldorf
  • Member of the Rhein-Neckar Marketing Club
  • Member of the Advertising Society
  • Former chairman of the supervisory board of WOB AG, Viernheim
  • Former chairman of the supervisory board of the media company of the Evangelischer Rundfunk Baden
  • Former member of the board of directors of Stiftung Warentest
  • Former member of the regional synod of the Baden regional church
  • Member of the Protestant academy
  • Member of Rotary Ludwigshafen
  • Member of the AEU ( Working Group of Evangelical Entrepreneurs )

Publications (selection)

  • Product test and company - use, effects and assessment of the comparative product test in industry and trade , Volume 360 ​​from Campus Research, Research Association Empirical Consumer Research , Campus-Verlag (1984), ISBN 9783593332949
  • Editor: Günter Silberer: Warentest und Konsument - Use, Effects and Assessment of the Comparative Product Test in the Consumer Sector , Volume 361 by Campus Research, Research Association Empirical Consumer Research , University of Mannheim, Research Group Consumer Information , Campus-Verlag, Frankfurt am Main, New York (1984), ISBN 9783593332956
  • With Bernhard Sauter and Günter Silberer: Theory of cognitive dissonance and consumer goods marketing: The contribution of the theory of cognitive dissonance to the explanation and design of purchasing decisions for consumer goods , Springer-Verlag, 2013, ISBN 9783322843791

literature

Individual evidence

  1. ↑ Team , imug website, accessed on August 17, 2012.
  2. ↑ Prof. Dr. Hans Raffée celebrates his 90th birthday. In: FORUM - The magazine of the University of Mannheim. 2019, p. 46 , accessed October 20, 2019 .
  3. ↑ https://www.absolventum.de/ Website of AbsolventUM Mannheim - graduate network of the University of Mannheim eV
personal data
SURNAME Raffée, Hans
BRIEF DESCRIPTION German university professor and business economist
DATE OF BIRTH August 13, 1929
PLACE OF BIRTH Danzig