Rausch chocolates
| Rausch GmbH
|
|
|---|---|
 |
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| legal form | GmbH |
| founding | 1918 |
| Seat | Berlin |
| management | Robert Rausch, Thomas Seeliger |
| Number of employees | 110 (Berlin), 300 (Peine) |
| sales | 125 million euros |
| Branch | chocolate |
| Website | www.rausch.de |
Rausch GmbH is a company founded by Wilhelm Rausch in 1918 as a confectionery shop that specializes in chocolate products made from fine cocoa .
history
Wilhelm Rausch, son of a master confectioner and chocolatier , opened the Rausch private confectionery in Berlin in 1918 for the production of pralines , chocolates and honey cakes . Wilhelm Rausch ran seven of his own confectionery shops in Berlin. His three children continued the company. In 1968, for the 50th anniversary, a new chocolate factory was opened at Wolframstrasse 95-96 in Berlin-Tempelhof . There also the place factory orders instead.
In 1971 Jürgen Rausch, Gerhard Rausch's son, joined the company and took over management ten years later. In 1982 he had a second chocolate factory built in Peine for the production of fine chocolates . The Rausch SchokoLand was also established here in 1998 with a chocolate museum, a chocolate café, a show production, what was once the largest chocolate volcano in the world and a factory outlet. The museum also houses what was once the largest chocolate Easter bunny in the world, measuring 3.19 m high, 1.53 m wide and 1.23 m deep, made from 11,320 small Easter bunnies in 253 hours of work.
In 1989, Rausch bought the former Prussian purveyor to the court, Fassbender, and all of its recipes, and in 1999 opened the Fassbender & Rausch store on Gendarmenmarkt in Berlin-Mitte . With 500 square meters of sales area, it is the largest chocolate house in Europe.
In 2000 a new product range of pure chocolates made from fine cocoa was introduced under the brand name “Plantagen-Schokolade”. Each variety consists of fine cocoa from a certain region of origin.
With the exception of discounter products, Rausch chocolate has only been available in the company's online shop and in its own chocolate shop on Gendarmenmarkt in Berlin since the end of September 2015 and no longer in stationary retail. The strategy that the company is pursuing is called tree-to-door . In other words, from the cultivation of the cocoa to the production of the chocolate to the delivery to the customer, Rausch keeps everything in its own hands.
Products
The product range includes chocolate candy products . In addition to chocolate bars, this also includes pralines and seasonal products such as chocolate Santas and Easter bunnies as well as chocolates made from single-variety fine cocoa, the Rausch Plantagen-chocolates.
For the Lidl retail chain , Rausch produces chocolate products with the brand names JD Gross , Mister Choc , Deluxe and Favorina (JDG Fine Food GmbH, Stederdorf (Peine) ). The “discounter chocolate” produced for Lidl accounts for around 90% of Rausch's total sales and thus forms the company's mainstay.
Web links
supporting documents
- ↑ http://www.rausch.de/Impressum Rausch-Homepage (accessed on April 8, 2015).
- ↑ http://www.paz-online.de/Peiner-Land/Lokalnachrichten/Stadt-Peine/Dickes-Umsatz-Plus-bei-Rausch-Viele-Exporte-neue-Arbeitsplaetze (accessed on February 21, 2014).
- ↑ https://www.rausch.de/tradition/familie Chronik to Rausch homepage.
- ↑ Business: The largest chocolate house in Europe: Fassbender & Rausch in Charlottenstrasse - Economy - Tagesspiegel. In: www.tagesspiegel.de. Retrieved October 14, 2019 .
- ↑ Berlin traditional chocolate company: Rausch gives up supermarket business - Economy - Tagesspiegel. In: www.tagesspiegel.de. Retrieved April 4, 2016 .
- ↑ Hagen Seidel: Rausch conquers the market for fine chocolate. Welt online, April 12, 2009.
- ↑ FOCUS Online: They laughed at us: How a chocolate manufacturer shook the system. Retrieved December 17, 2019 .