Reinhold Rapp

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Reinhold Rapp (born July 14, 1961 in Trier ) is a German author , consultant and visiting professor for relationship management . He is considered an expert in customer relationship management and relationship marketing.

Life

Rapp first came into contact with the subject of customer relationship management in the USA in 1985. After completing his studies, he worked from 1989 to 1995 as a marketing manager, research assistant and speaker at the University Seminar for Economics (USW), Erftstadt. In 1994 Reinhold Rapp did his doctorate in marketing at the University of Twente UT, Enschede in the Netherlands. He wrote his doctoral thesis on the subject of customer satisfaction through better service quality .

Since 1997, Rapp has been visiting professor for relationship marketing at Cranfield University / School of Management in England, which was the first university in the world to set up a chair on relationship marketing. Reinhold Rapp also teaches at London Business School, ZFU International Business School, London Business School and INSEAD (European Institute of Business Administration).

From 1995 to 1999 Rapp took over the customer management department at Lufthansa in Frankfurt, which was established for the first time . In 1999 Reinhold Rapp and partners founded the consulting company CRM Group (today Vectia) with offices in Helsinki , Munich , London and Stockholm . From 2005 to 2007 Rapp worked on founding and establishing the German Economic Forum .

In 2007 he founded the Reinhold Rapp Open House of Innovation GmbH in Grafing near Munich with the focus on using relationship management principles for the innovation process.

Awards

  • Business Circle: Speaker of the Year
  • Teaching Award from the Center for Corporate Management

Publications

  • Practical manual customer management. Basics, case studies, checklists. Following the ULTIMA approach. 1st edition Wiley-VCH, Weinheim 2007, ISBN 3-527-50250-5
  • Customer Relationship Management. The new concept for revolutionizing customer relationships. 3rd edition Campus Verlag, 2005, ISBN 3593378094
  • Relationship Marketing Handbook. Conception and successful implementation. Published jointly with A. Payne. 2nd edition Vahlen Verlag, 2003, ISBN 3800629305
  • Strategic account management. Increase customer value with CRM. 1st edition; Gabler Verlag, 2002, ISBN 340911775X

Web links

Individual evidence

  1. ↑ http://www.campus-digibook.de/Business/Handelsblatt_Management._Bibliothek_Band_1_Die_best/content/pages29212.html
  2. ↑ Archived copy ( memento of the original dated February 13, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.crm-expert-site.de
  3. ↑ http://www.som.cranfield.ac.uk/som/p1030/People/Faculty/Visiting-Professors
  4. ↑ http://www.ots.at/presseaussendung/OTS_20030610_OTS0049
  5. ↑ http://www.zfu.ch/
personal data
SURNAME Rapp, Reinhold
BRIEF DESCRIPTION German author, consultant and visiting professor for relationship management
DATE OF BIRTH July 14, 1961
PLACE OF BIRTH trier