Reno (shoe store)
| Reno
|
|
|---|---|
 |
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| legal form | GmbH |
| founding | 1977 |
| Seat | Osnabrück |
| management | Peter Wolf |
| Branch | Shoe trade |
| Website | https://www.reno.de/ |
The Reno Schuh GmbH [ ʁeːno: ] based in Osnabrück is a German company in the shoe trade. It is the second largest shoe chain in Germany after Deichmann .
description
Reno, a subsidiary of HR Group GmbH & Co. KG based in Osnabrück, operates around 500 retail outlets and 1,800 sales outlets in Germany and abroad and generated sales of around 550 million euros with around 4,500 employees. Some branches are run as franchisees . Peter Wolf is the managing director.
Foundation and development
Reno was founded in 1977 in Pirmasens by Franco Prosser and Dieter Götz, initially as a mail order company, then, in 1983, with “shoe centers” in Austria and Switzerland. In 1994 Reno introduced the “payless” low-price branch concept. In 1996 Reno took over Mayer Schuh GmbH and in 1997 completely shifted its focus from mail order to branch business. Before the turn of the millennium, the two company founders withdrew and sold Reno to Metro AG . During this time, the Reno Group generated sales of just under DM 1 billion, 80 percent of which in Germany.
Renovation by Metro, sale
Metro completely renovated the shoe chain with its 850 branches, relocated it together with Deutsche Bank to the holding company Divaco AG & Co. KG and sold it in 2000 to the shoe retailer Hamm from Osnabrück and to the former Metro manager and Divaco board member Siegfried Kaske . Hamm received 25% and operational management, 75% Kaske as a silent partner.
Other brands and holdings
In 2001 the consortium founded Mayer Logistik Service and the central purchasing company HR Footwear Sourcing . In addition, the managers went on a shopping spree: They bought Bama in 1999 , Young Spirit in 2002 , Mercedes in 2005 and Zanzibar in 2008 . In 2005 the Hamm group of companies and the Reno group of companies bundled their activities in the HR Group. Reno has been running its own online shop since April 2010 and has been one of the main sponsors of the Windsurf World Cup Sylt since 2011 .
Until the end of March 2016, the HR Group was owned 50% by Kaske and 50% by the Hamm family. On April 1, 2016, the majority takeover by the investment company Capiton AG from Berlin became known as well as the takeover of smaller shares by the German manager Peter M. Wolf (formerly a board member at Tchibo and Arcandor ) and the Ziylan Grup, the largest shoe retailer in Turkey, u. a. known from the Dockers by Gerli brand . In 2019, 100% of CCC Deutschland GmbH was acquired. In return, the Polish CCC SA acquired a stake in the HR Group.
Ricky and Kuno
- With the fictional characters Ricky and Kuno, Reno advertised children's shoes from 2006 (similar to "Lurchi" by Salamander). The first comic book was titled "The speaking super shoe", there were also 2 TV spots and 3 CDs "Run, Ricki !, run!", "Tree house in danger" and "Kuno and the missing tiger baby", 2011 at the latest Reno has separated from Ricky and Kuno.
Individual evidence
- ↑ RENOschuhcentrum: RENO TV Spot 2011 - Children (from 0:00:24) on YouTube , February 14, 2011, accessed on March 18, 2019.
- ↑ Women love shoes (from 0:00:15) on YouTube , April 26, 2011, accessed on March 18, 2019.
- ↑ http://www.handelsblatt.com/unternehmen/handel-konsumgueter/reno-schuhhaendler-bekommen-hilfe-aus-der-tuerkei/13390346.html
- ↑ Cooperation between shoe retailers: HR Group and CCC: Closing is complete , schuhkurier.de, February 1, 2019