Roland Burkart

Roland Burkart (born February 12, 1950 in Vienna ) is an Austrian communication scientist . He has been a professor at the Institute for Media and Communication Studies at the University of Vienna since 1997 .

Studies and academic career

After graduating from high school in Vienna, Burkart studied journalism and communication science , psychology and philosophy there . 1975/1976 he was a study assistant at the Vienna Institute for Media and Communication Studies; In 1976 he received his doctorate with a thesis on the subject of “Attitude change and homeostasis. A review of the congruence model "for Dr. phil. After that he was a university assistant and university lecturer. From 1981 to 1986 Burkart was a member of the faculty board of the basic and integrative science faculty of the University of Vienna as a representative of the junior staff. In 1984 he received his habilitation; thereby he received the venia legendi for the subject journalism and communication science and the title of university lecturer. In 1986 he became an assistant professor and in 1997 an associate professor . Before that, he had held professorial positions and visiting professorships since 1976 at the universities of Eichstätt, Klagenfurt, Innsbruck, Bern, Jyväskylä and Sofia, among others.

Private

Roland Burkart is married and has two children. Photography is one of his hobbies.

Honors

• 2003: Dr. hc Awarded an honorary doctorate by the University of Sofia.
• 2010: On his 60th birthday, Burkart was honored with a commemorative publication on the subject of “Understanding-oriented Public”. (Walter Hömberg, Daniela Hahn, Timon B. Schaffer (Eds.): Communication and understanding. Theory - empiricism - practice. Festschrift for Roland Burkart. 2nd, revised edition. Springer VS, Wiesbaden 2012, ISBN 978-3-531- 94356-5 .)
• 2012: Award as the best conference contribution for the lecture held together with Uta Rußmann “Influence through understanding? The discourse quality of press releases by political parties in Austrian National Council election campaigns. A long-term comparison 1970–2008 ”. (Lecture at the 2012 annual conference of the “PR and Organizational Communication” specialist group of the German Society for Media and Communication Studies from November 1st to 3rd, 2012 in Munich.)
• 2013: Received the UNIVIE Teaching Award 2013 for excellent teaching.

Focus of work

Burkart is primarily concerned with communication theory, reception and effects, public relations / public relations (communication-oriented public relations) and political communication; the focus here is on election campaign discourses.

Current research

• Professional communicators in Europe . University of Vienna. Retrieved October 13, 2019.
• Quality of the public political discourse in Austrian election campaign communication . University of Vienna. Retrieved October 13, 2019.

Memberships and functions (selection)

• Member of the editorial board of “The European Journal of Communication Research”.
• Member of the European Public Relations Education and Research Association (EUPRERA). *
• Member of the European Communication Research and Education Association (ECREA).
• Member of the German Society for Journalism and Communication Studies (DGPuK).
• Member of the Austrian Society for Media and Communication Studies (ÖGPuK).
• Member of the International Communication Association (ICA).
• Member of the scientific advisory board of the Fritz Karmasin Foundation for the promotion of empirical communication research at the Institute for Media and Communication Studies at the University of Vienna as well as reviewer in the selection of the foundation's award winners.
• Member of and reviewer for appointment committees and habilitation procedures.
• Founding member of the Communication Forum Sofia / Vienna.
• Reviewer for the Swiss National Science Foundation.
• Chairman of the examination committee at the Institute for Communication, Marketing and Sales at the Vienna University of Applied Sciences.

Publications (selection)

• Communication science. Basics and problem areas. Outlines of an Interdisciplinary Social Science. 5th revised edition. Vienna: Böhlau 2019. Also published by UTB, ISBN 978-3-8252-5058-4 and by Veritas in Velico Tarnovo as a translation into Bulgarian.
• Roland Burkart and Walter Hömberg (eds.): Communication theories. An introduction text book. 7th, revised and updated edition. (= Study books on journalism and communication studies, volume 8.) Vienna: new academic press 2014 (editions 1 to 5 published by Verlag Braumüller, Vienna.)
• Burkart, Roland, Götzenbrucker, Gerit and Stalzer, Lieselotte: environmental communication. In: Buchinger, Eva et al .: Quality of life and environmental action: Consensus and conflict in everyday life in a cultural landscape. An investigation as part of the research focus "Cultural Landscape" of the Federal Ministry for Science and Transport. A report by the Austrian Research Center Seibersdorf, Vienna 1999, Volume 2, pp. 282–348.
• Communication-oriented public relations. Eight commandments for a constructive dialogue with the citizens. Thesis paper for the conference documents of the ÖWAV symposium "Conflict communication - dialogue between project planners and those affected" on October 5, 1994 in Vienna. Organized by the Austrian Water and Waste Management Association (ÖWAV), together with the Federal Ministry for the Environment, Youth and Family and the Institute for Media and Communication Studies at the University of Vienna (1994).
• Public relations as conflict management. A concept for communication-oriented public relations. Investigated using the example of the planning of hazardous waste landfills in Lower Austria. Series of studies on conflict research, volume 7. Vienna: Braumüller 1993.
• Burkart, Roland (ed.): Effects of mass communication. Theoretical approaches and empirical results. Study books for journalism and communication studies, volume 5. 3rd edition. Vienna: Braumüller 1992.
• Burkart, Roland and Fritz, Angela: Providing information in the election campaign. The communication behavior of Austrians in the National Council election campaign in 1986 using the example of the green alternative movement. Contributions to Communication Studies, Volume 7. Vienna: Literas 1988.
• The Konrad Lorenz referendum in the daily press in Austria. A content analysis study. A research project carried out with the support of the University Anniversary Foundation of the City of Vienna. Contributions to Communication Studies, Volume 3. Vienna: Literas 1985.
• Political discussions on television. A reception analysis of the TV discussion between Bruno Kreisky and Alois Mock on the occasion of the National Council elections in 1983. Contributions to Communication Studies, Volume 1. Vienna: Literas 1983.
• Burkart, Roland, and Vogt, Ulrich: Judging by news? A reception analysis of TV news. On behalf of the Federal Ministry for Science and Research. Series of publications for applied communication research, Volume 5. Vienna 1982, 2nd edition 1983.
• Burkart, Roland, and Vogt Ulrich: content - image - advertisements. On the PR quality of the “a3 volt” reporting. Research report of the Institute for Media and Communication Studies. Vienna 1982.
• Individual use of political TV magazines. ORF reports on media research. Volume 3. Vienna 1980.
• Burkart, Roland, Gottschlich, Maximilian, Semrau, Eugen and Vogt, Ulrich: needs orientation as a communication principle. Journalism and media use using the example of “Niederösterreichische Nachrichten / Kremser Zeitung” . Research report of the Institute for Journalism and Communication Studies. Vienna 1978.

Individual evidence

1. ↑ https://publizistik.univie.ac.at/institut/ma/burkart/