Rudolf L. Schreiber

from Wikipedia, the free encyclopedia

Rudolf L. Schreiber (born November 4, 1940 in Frankfurt am Main ) is a German publicist and management consultant .

biography

After graduating from the Hamburg Advertising Academy , Schreiber was a senior executive at the BBDO advertising agency for ten years in Germany , Europe and the United States .

In 1974 he founded “die gruppe” in Neu-Isenburg , Germany's first consulting agency for ecological marketing. In 1975 he was a member of the founding board of the Association for the Environment and Nature Conservation Germany and the German Environmental Aid . In 1977 he launched the first German nature conservation campaign “Save the birds - we need them” together with BUND and German business. In 1978 he founded Pro Natur Verlagsgesellschaft mbH. Other nature conservation campaigns initiated by Schreiber followed, such as Save the Frogs (1983), Save the Wild Animals (1986) and Save the Birds (1987). Schreiber has received several awards for his campaigns. Today he is increasingly committed to the implementation of Agenda 21 projects .

Awards

  • 1978 Prize for the author of the German Environmental Aid for the book Save the Birds - We Need Them .
  • 1987 “Book of the Year 1987” award for Save the Birds of the BDW German Communication Association
  • 1988 Honored by Prince Philip and Prince Bernhard for the campaign and the book Save the Birds
  • 1998 Bavarian Nature Conservation Medal from the Bund Naturschutz Bayern eV for outstanding environmental management
  • 1999 Eco-Manager of the Year 1999 Special Prize Winner of Capital magazine for innovative ecological management
  • 2003 Awarded the Medal of Merit of the Order of Merit of the Federal Republic of Germany for services in the field of nature and environmental protection

Works (selection)

  • 1978: Save the birds - we need them, Herbig Verlag
  • 1983: Save the frogs, Pro-Natur publishing house
  • 1986: Save the Wild Animals, Thienemann Verlag
  • 1987: Save the world of birds, Ravensburger Verlag
  • 1987: Save the Birds, Houghton Mifflin (English original edition of Save the Birds)
  • 1989: The National Parks of Europe, Süddeutsche Zeitung
  • 1992: Noah's Ark 2000. Our environment needs our help, Thienemann Verlag
  • 1993: Animals looking for accommodation, German Agricultural Publishing House

Web links

personal data
SURNAME Schreiber, Rudolf L.
BRIEF DESCRIPTION German publicist and business consultant
DATE OF BIRTH November 4th 1940
PLACE OF BIRTH Frankfurt am Main