Content level

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20%
factual level
80%
relationship level
Iceberg.svg

On the level of content (also factual level ) are in communication as well as transmitted objectively verifiable facts rational content, for example, dates, duration of employment, etc.. On the content level, the emotional interplay between the communication partners - in contrast to the relationship level - is left out.

The iceberg model states that the relationship level exerts a much greater influence on communication, but that it often works covertly.

In many well-known communication models, for example by Schulz von Thun or Watzlawick , the subdivision and effect of the content and relationship levels are incorporated. In the model of the four sides of a message , the self-disclosure and appeal levels are also used. In most of the seminars on communication, these and / or other models as well as the influences of body language and psychological factors are dealt with comprehensively.

The conditions of the content and relationship level are not limited to oral communication, but also affect written communication. Stylistic devices such as sentence structure and choice of words can influence the reader's reception. Particularly in the case of difficult topics such as a complaint or criticism, the "right tone" must also and especially be struck in writing.

See also

literature

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