Sascha Kugler

Sascha Alexander Kugler (born December 8, 1965 in Berchtesgaden ) is a German management theorist and founder of the Alchimedus method .

Life

The following paragraph is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

The following statements are without evidence:

• Degree in business administration
• Study location Erlangen-Nuremberg
• Management theorist
• Serial entrepreneur
• investor
• Research focus management theory and systemic organizational development (to what extent does he research at all?)
• Brand semantic space

After studying business administration at the Friedrich-Alexander-Universität Erlangen-Nürnberg , Kugler worked as managing director as well as marketing and sales manager. Since 1998 he has worked as a management theorist, serial entrepreneur, investor and specialist author of several books (including on management theory, corporate strategy, brand and general management). His main research interests are management theory and systemic organizational development. The concept of the brand semantic space he developed is the basis of his Alchimedus licensing system.

Alchimedus method

From 2001, Sascha Kugler developed the Alchimedus method as an approach to corporate management that is oriented towards long-term and holistic values. According to his own statements, he was influenced by the American authors Jim Collins , William Edwards Deming , Lance Secretan , Napoleon Hill , the Austrian economist Joseph Alois Schumpeter and the solution-oriented coaching method of Steve de Shazer . Kugler's approach is a meta-model or an open source approach. From more than 180 scientific approaches, Kugler has derived 60 so-called enabling factors, i.e. H. Criteria that promote business success. These enabling factors are assigned to three categories (fields of force): structural force (e.g. processes and methods), strength to break new ground (e.g. strategy, branding, creativity) and community strength (e.g. communication and value orientation). In order to determine which of the three forces and the 60 enabling factors are well developed in a company and which are less, the so-called potential analysis is used, which consists of 3 × 20 questions.

criticism

The method developed by Kugler is used by around 45,000 users and more than 620 consultants. The method was criticized from a scientific point of view for its vague questions that did not provide any clearly measurable results.

Publications

• Alchimedus PP3 preference analysis . Vierstein, Nuremberg 2012, ISBN 978-3-939751-94-6 .
• Best performance in practice . In: The maxillofacial surgeon . tape 13 , 2020, ISSN  1865-9667 , p. 31-38 , doi : 10.1007 / s12285-019-00227-4 .
• The Alchimedus Principle . Orell Füssli , Zurich 2005, ISBN 3-280-05126-6 .
• The Alchimedus Method . FLVG, Straßberg 2010, ISBN 978-3-933193-59-9 .
• Digital transformation in medium-sized companies with a system: How SMEs create digital change through an innovative culture . Springer Gabler , Wiesbaden 2018, ISBN 978-3-658-22913-9 .
• Systematic corporate financing and rating: Core training to improve the economic performance of SMEs . Springer Gabler , Wiesbaden 2018, ISBN 978-3-658-20637-6 .
• with Daniel Rankl and Dietmar Horch: Healthy companies: with corporate health management for more success . Kreutzfeldt digital, Hamburg 2015, ISBN 978-3-86623-539-7 .
• with Felix Anrich: The fair wage concept: employee bonuses with emotional awareness management in SMEs . Springer Gabler , Wiesbaden 2020, ISBN 978-3-658-27921-9 .
• with Henrik von Janda-Eble: Brand management with system: How to build and manage your brand in a structured manner . Springer Gabler , Wiesbaden 2018, ISBN 978-3-658-16224-5 .
• with Paul Würzner: Sales Performer: How to develop into a top sales force . Kreutzfeldt digital, Hamburg 2016, ISBN 978-3-86623-560-1 .
• SUCCESS-DNA: The twelve laws of success . Kreutzfeldt digital, Hamburg 2015, ISBN 978-3-86623-533-5 .
• with Tanja Rohlederer: Top performance in the management . Kreutzfeldt digital, Hamburg 2014, ISBN 978-3-86623-530-4 .

Web links

• Website Sascha Kugler

Individual evidence

1. ↑ Sascha Kugler: The Alchimedus Method. FLVG, Plauen 2011.
2. ↑ Alchimedus website ( memento of the original from August 19, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed on August 17, 2017. 
3. ^ Alchimedus website , accessed August 17, 2017.
4. ^ Alchimedus website , accessed August 21, 2017.