Schum EuroShop
| Schum EuroShop GmbH & Co. KG
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|---|---|
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| legal form | GmbH & Co. KG |
| founding | 2004 |
| Seat | Dettelbach , Germany |
| Branch | Non-food discounters |
| Website | www.euroshop-online.de |
The Schum Euro Shop GmbH & Co. KG is a discount store with more than 350 stores in Germany. A uniform sales price of 1.10 euros for all items on offer (including VAT) characterizes the entire offer. First and foremost, this includes non-food everyday products. The EuroShop was the pioneer among the fixed price providers in the 1 euro sector.
history
The parent company JE Schum GmbH & Co. KG was founded in 1877 by Johann Eugen Schum and is family-owned. The company emerged from a small hardware store in Würzburg , Franconia .
As a result of the German economic upswing in the 1950s and 1960s, the company was able to act as a wholesaler on a larger scale in addition to the strong growth in the retail business in Würzburg. Since the 1990s and the acquisition of globally active trading companies as customers, the main focus of JE Schum GmbH & Co. KG has been on wholesale activities.
In 1994 the company, which had meanwhile grown to 1,400 employees, began to open its own retail branches under the name "Knüllerkiste", which were then renamed EuroShop in 2004 after the introduction of the euro. As a pioneer of “one-euro shops” in Germany, the company concentrated on expanding a network of branches . In 2004 the first branch was opened in Bottrop . In 2012, the 200th EuroShop was opened in Berlin on Teltower Damm. With more than 1,000 employees, the subsidiary of JE Schum GmbH & Co. KG pursues the concept of opening branches in cities with more than 30,000 inhabitants in the order of 130 to 300 m². In 2017 the 300th branch was opened in Berlin. The 333rd store would open in June 2019.
range
The entire range is controlled centrally and offered in the individual branches at a uniform price. In addition to a regular assortment that is always available, including household and haberdashery goods, there are special offers on topics such as Easter, Christmas, back to school, barbecues, etc. Most of the goods come from low-wage countries , as is the case with the competition . As a result, and by purchasing huge items, prices can be kept to a minimum. The classic remaining stock market plays a rather subordinate role . In addition, the goods are tricked and small packaging sizes are used.
success
Together with its competitors, the market leaders TEDi and Mäc-Geiz , Schum EuroShop dominates the market of rapidly growing discounters. The rise succeeded within only eight years, starting in 2004 with the name change, a network of branches all over Germany began to be spun. Further expansion is expected to take place in the next few years. The discounter can be quoted as saying “Our goal of being represented across Germany with EuroShop has not yet been achieved”.
Web links
Individual evidence
- ↑ History of the EuroShop - Timeline . Company website
- ↑ Company - history . Schum website
- ^ A b c d Bob Geisler: Expansion of the cheap stores in Hamburg. Hamburger Abendblatt , January 19, 2013, accessed on November 19, 2013 .
- ↑ a b Schum Euroshop continues to expand. B4BMainfranken, September 17, 2012, accessed on November 19, 2013 .
- ↑ https://www.euroshop-online.de/große-wahl-im-euro-laden.html