Swiss Heimatwerk
| Swiss Heimatwerk
|
|
|---|---|
 |
|
| legal form | cooperative |
| founding | 1930 |
| Seat |
Regensdorf , Switzerland
|
| management |
|
| Number of employees | 45 |
| Branch | Retail trade, retail trade |
| Website | www.heimatwerk.ch |
| Status: 2019 | |
The Swiss Heritage work is a Founded in 1930, the cooperative to market Swiss crafts and peasant crafts products which majority in Swiss factories and workshops are made or designed. It operates seven branches and a web shop across Switzerland.
history
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The Schweizer Heimatwerk was founded in 1930 by the Swiss Farmers' Association on behalf of the Federal Council with the aim of marketing the goods made by the mountain farmers during the winter at home and promoting folk art and “good” travel souvenirs. The Swiss Homeland Security had previously performed this task, but its sales cooperative had been dissolved in 1929. With the income generated, the farmers were able to learn important skills such as shingling roofs and setting up looms . In addition, the Swiss Heimatwerk should serve to consolidate national ideas in terms of spiritual national defense . In November 1931, the Swiss Heimatwerk was converted into a non-profit cooperative . In 1944, the Swiss Heimatwerk took part in the founding of Swiss Mountain Aid .
In addition to the marketing of rural handicraft products, handicrafts made in Switzerland were also included in the range. In 1952/1953, the Swiss Heimatwerk opened its first sales stand at Zurich-Kloten Airport . Since then, tourism has been of great importance to Heimatwerk and the manufacturers have had the incentive to produce high-quality souvenir items by hand.
As the largest of all native plants, the Swiss homeland work from 1936 to 1996 was the magazine Heimatwerk subtitled Magazine home works of Switzerland out and led from 1948 to 1995 the Heimatwerk school Mülenen in Richterswil . From this, the Ballenberg Heimatwerkschule Foundation emerged in 1996 as a joint effort between the Ballenberg Open Air Museum and the Heimatwerk der Schweiz. This is operated by the Ballenberg course center .
Today, the Swiss Heimatwerk has a total of seven retail stores in Zurich , Lucerne and at the airports of Zurich and Geneva . The business in Basel no longer exists. The administrative seat is in Regensdorf .
Further Heimatwerke in Switzerland
In addition to the Swiss Heimatwerk , several regional or local Heimatwerk were created, for example the Heimatwerk in Bern , Saanen , Gstaad , Interlaken , Oberhasli , Zweisimmen , Gruyère and Stein am Rhein , Helvetis.ch in Aarau and the Heimatwerk-Züri Oberland (in the Zurich Oberland ) . The cooperation is based on partnership.
In 1989 the regional Heimatwerke merged to form an interest group that has been called the Association of Heimatwerke of Switzerland since 1996 .
literature
- Ernst Laur : An example of practical help from mountain farmers: Das Schweizer Heimatwerk , Benteli, Bern 1934.
- Brigitt Kuhn: Schweizer Heimatwerk 1930–1980: internal and external development , licentiate thesis phil. I, University of Basel, 1995.
- Felicitas Oehler: Heimatwerk. In: Historical Lexicon of Switzerland .
Web links
Individual evidence
- ↑ Madlaina Bundi: Chronicle 100 Years of Swiss Homeland Security , Swiss Homeland Security, 2004, pp. 4. and 23, online (PDF; 493 kB)
- ^ Website of the course center Ballenberg
- ↑ Partner-Heimatwerke , information page on the Heimatwerk Bern website, accessed on June 28, 2013.