Seidensticker (company)

from Wikipedia, the free encyclopedia
Textilkontor Walter Seidensticker

logo
legal form GmbH & Co. KG
founding 1919
Seat Bielefeld , Germany
management
  • Frank Seidensticker
  • Gerd Oliver Seidensticker
  • Silvia Bentzinger
  • Martin Friedrich
Number of employees 2443
sales € 178.7 million
Branch Clothing industry
Website www.seidensticker.com
As of April 30, 2019

The Textilkontor Walter Seidensticker GmbH & Co. KG is a company based in Bielefeld . It specializes in the production of men's shirts and women's blouses , which are sold worldwide. Seidensticker is the most famous shirt brand in Germany.

The company founder Walter Seidensticker sen. in 1919

history

Founding years

In 1919, the then 23-year-old Walter Seidensticker sen. his first shirt production in his parents' house in Bielefeld with 5,000 borrowed gold marks and this year achieved a turnover of 70,000 marks. In 1922 he employed 150 seamstresses in the first commercial sewing room . In 1930 he introduced the first cycle conveyor belts in the production of clothing, making him one of the pioneers in the division of labor. In 1938, for the first time, over a million shirts were produced per year.

post war period

The headquarters on Herford Street in Bielefeld, which was moved into in 1934, was badly hit by bombing during the Second World War . After the reconstruction, the company acquired the "Toplin" license in 1956, including the first non-iron cotton shirt on the market, which was considered the first German branded shirt . Four years later, the nylon shirt "Matchtown" came onto the market, with annual sales exceeding 100 million DM. In 1962, the company's own creation "London collar" was successfully introduced, which was slightly higher than the usual Kent collar . In 1968 the shirt brand "Black Rose" was introduced, which was first made from the polyester blend "Diolen Star".

Seidensticker shirt with the trademark "Black Rose"

Generation change at the end of the sixties

In 1969 Walter Seidensticker senior died, and his two sons Gerd († June 26, 2017) and Walter Seidensticker junior. († April 6, 2015) took over the management of the company. In the same year the brand "Jacques Britt" was introduced. Gerd Seidensticker primarily devoted himself to marketing. Production was relocated abroad: first contacts had been made to Hong Kong since 1964 , and the establishment of production sites in Asia was advanced in the following years. 1974 Seidensticker Overseas Ltd. founded.

2000-2009

The Seidensticker Group has held the license rights to the clothing and lifestyle brand " Camel active" since 2002 . In 2004, Gerd and Walter Seidensticker transferred the management of the company to their sons Frank and Gerd Oliver Seidensticker. In 2006, a men's shirt from the brand was rated “poor” in a test by the Stiftung Warentest .

In 2007 a production facility was opened in Vietnam , where the majority of the shirts are now manufactured. In addition, the vertical integration of the company was promoted: Since 2007, the company has been represented in the retail sector with its own stores at home and abroad and covers the areas of development and design, raw material procurement, production, logistics and trade in the value chain .

2010 until today

In 2012 the company placed a bond with a volume of 30 million euros on the Düsseldorf Stock Exchange . In the same year the group acquired the license for the American brand "Arrow". In 2014, Seidensticker opened another production facility in Indonesia : In Semarang , 400 employees produce business shirts for the international market. At the beginning of 2017 the company discontinued the brands "Uno Super Slim", "Schwarze Rose" and "Splendesto". Since then, the brand has only appeared under its own name.

In February 2019 it became known that Seidensticker would cut 120 jobs at the company headquarters in Bielefeld and outsource the logistics. In addition, 4 of the company's stores in Germany should be closed.

Products and brands

The following brands are available:

  • "Seidensticker" is the main brand of the company for shirts and men's accessories such as ties , flies , handkerchiefs and cuff links . The “Black Rose” is the trademark and emblem of the brand.
  • Men’s shirts, women’s blouses and accessories are sold under the “Jacques Britt” label.

Seidensticker also holds the following licenses:

  • “Camel active” for sportswear, leather, bags, shoes, sunglasses, watches, daywear and accessories. This license is to be handed over in full to the Bültel Group based in Salzbergen at the beginning of 2020 .
  • "Arrow"

Company data

Company management since 2014: Frank Seidensticker, Martin Friedrich, Silvia Bentzinger and Gerd Oliver Seidensticker (from left)

Seidensticker generated total revenues of EUR 203 million in the 2015/2016 financial year (previous year: EUR 205 million). With 2,600 employees at 15 locations, the company produces over 13 million parts annually, which are sold in over 80 countries worldwide. This corresponds to an export quota of 43%.

The Seidensticker Group sells its products through trading partners and in its own retail stores. The group currently has 44 stores in Germany and abroad.

The Bielefeld-based company is still 100% family-owned. The managing partners Frank and Gerd Oliver Seidensticker have been leading the group since 2014 together with Silvia Bentzinger and Martin Friedrich.

Web links

Individual evidence

  1. ↑ a b Consolidated financial statements as of April 30, 2019 , bundesanzeiger.de, accessed on August 17, 2020
  2. ↑ Andreas Beaugrand (Ed.): Bielefelder Wirtschafts- und Unternehmensschroniken: Stadtbuch Bielefeld. 2013, ISBN 978-3-87073-610-1 , pp. 958-961. Florian Langenscheidt , Peter May (ed.): Lexicon of German family businesses. 2014, ISBN 978-3-86936-530-5 , p. 921.
  3. ↑ a b Bielefeld entrepreneur expanded shirt brand - Gerd Seidensticker died
  4. ↑ a b The Lord of the Fine Shirts.
  5. ↑ a b c Andreas Beaugrand (Ed.): Bielefelder Wirtschafts- und Unternehmensenschroniken: Stadtbuch Bielefeld. 2013, ISBN 978-3-87073-610-1 , pp. 958-961.
  6. ^ Entrepreneur Walter Seidensticker is dead. In: Neue Westfälische , April 11, 2015, accessed on August 17, 2017.
  7. ↑ a b c d e Seidensticker - History
  8. ↑ Florian Langenscheidt, Peter May (ed.): Lexicon of German family businesses. 2014, ISBN 978-3-86936-530-5 , p. 921.
  9. ↑ Around the button and collar. In: test.de. Stiftung Warentest, October 27, 2006, accessed on March 14, 2019 .
  10. ↑ supply chain
  11. ↑ Seidensticker makes a profit again after three years of losses - restructuring successful.
  12. ↑ Seidensticker launches brand offensive.
  13. ↑ Weixin Zha: Seidensticker cuts 120 jobs, closes four branches in Germany. fashionunited.de, February 21, 2019, accessed on March 12, 2019 (German).
  14. ↑ Company profile primary market. Retrieved September 21, 2015.
  15. ↑ Seidensticker
  16. ↑ Seidensticker confirms growth course.
  17. ↑ The rose becomes a central trademark at Seidensticker.
  18. ↑ Jacques Britt Gentlemen
  19. ↑ Jacques Britt Ladies
  20. ↑ Jacques Britt Accessories  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.jacques-britt.com  
  21. ↑ New license master for Camel active. In: schuhmarkt-news.de. November 30, 2018, accessed on March 12, 2019 (German).
  22. ↑ Shirt manufacturer Seidensticker leaves the red
  23. ↑ Seidensticker - facts
  24. ↑ Seidensticker - production
  25. ↑ Seidensticker strengthened by success.
  26. ↑ Corporate News primary market. Retrieved September 21, 2015

Coordinates: 52 ° 2 ′ 10.1 ″  N , 8 ° 33 ′ 26.4 ″  E