Simone Burel

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Simone Burel (* 1986 ) is a German linguist, author, entrepreneur and adviser.

Career

From 2005 to 2011 Burel studied German, English and pedagogy at the Universities of Mannheim and Heidelberg and at the Queen Mary University of London, which was funded by the Friedrich Naumann Foundation and the Baden-Württemberg Foundation . In 2015 she received a scholarship from the Friedrich Naumann Foundation for Freedom at the University of Heidelberg with her dissertation “Identity Positioning of DAX 30 Companies - The Linguistic Construction of Self-Image” on the language of DAX 30 companies (predicate: “summa cum laude ") to Dr. phil. PhD in German Linguistics. The dissertation was nominated for the Opus-Primum-Förderpreis of the Volkswagen-Stiftung for the best young journalist in 2015 and was awarded the Young Talent Prize of the Society for Applied Linguistics (GAL) "Professional Communication" in 2017.

After completing her doctorate in 2015, Simone Burel carried out research on the subject of “theory-practice transfer by means of linguistic corporate communication” with the post-doctoral scholarship Field of Focus 3 “Cultural Dynamics in Globalized Worlds” from the University of Heidelberg, from which she did the first linguistic Management consultancy founded in Germany as a scientific spin-off (then under the name LU-Kommunikation - today: LUB GmbH - Linguistic Management Consulting). From 2016 to 2018 she worked as a research assistant at the Institute for German as a Foreign Language Philology at the University of Heidelberg on gender and internet linguistics. She received a nomination for the Hengstberger Prize for hosting a symposium on fake news. In 2017 she was chosen among the top ten young scientists by the academics career portal due to the high practical relevance of her research . From 2013 to 2018 she was also a visiting lecturer at various universities.

Simone Burel has been managing director since 2015 and managing partner since 2019 of LUB GmbH - Linguistic Management Consulting , which specializes in AI-supported consulting approaches in the areas of HR & gender, CSR & sustainability as well as human-machine communication. Simone Burel won with LUB 2018 the economic development award of the city of Mannheim "MEXI" (Mannheim business start-up award) endowed with € 10,000.

In 2019 she was nominated for the Female Founders Award of the American Chamber of Commerce ( AmCham ).

In 2020 Simone Burel was appointed to the economic advisory board of bw-i ( Baden-Württemberg International GmbH), the competence center of the state of Baden-Württemberg for the internationalization of business and science.

In addition, she works as a mentor at the Universities of Mainz and Konstanz and is the author of various publications on the subject of language and communication in business and a Springer specialist book author.

Memberships

Simone Burel was a member of the German Economic Council until 2019. She is a member of the Society for Applied Linguistics (GAL), the research network "Language and Knowledge" of the top women in Baden-Württemberg and the Digital Media Women, the network success factor family-company network and the governance network for supervisory board members of DHBW Mannheim.

Awards / prizes

2019: Nomination for the Female Founders Award; AmCham

2018: Mannheim Business Promotion Prize (MEXI) (EUR 10,000)

2017: academics top 10 scientist of the year 2017

2017: Professional Communication Award; Society for Applied Linguistics (GAL)

2017: Nomination for the Hengstberger Prize to host a symposium on fake news; Hengstberger Foundation

Selected publications

  • Burel, Simone (i. V.): Female Leadership. Women in leadership in the digital world of work 4.0. Wiesbaden: Springer-Gabler.
  • Burel, Simone (2019): Corporate Social Responsibility in the Insurance Industry. In: Wall Street Online .
  • Burel, Simone (2018): Language thinks female. The knowledge gathered from the “Womanomics” seminar and the practice of Dr. fem. Fatale ( e-book ).
  • Burel, Simone (2018): The honorable businessman. Ideal of a new, old work ethic? In: Wall Street Online .
  • Burel, Simone (2017): Considerations for the introduction of a communication strategy at Habona Invest GmbH, in: Dräger, Marcel / Kuhnhenn, Martha: Language in speech, conversation and communication. Linguistic knowledge in communication consulting. Frankfurt / Main: Peter Lang Edition.
  • Burel, Simone (2017): The du-dilemma in companies - between start-ups and Biedermann, in: Wallstreet Online .
  • Burel, Simone (2016): Applied corporate communication from a linguistic perspective in research, practice and teaching, in: Kastens, Inga Ellen / Busch, Albert (ed.): Handbuch Wirtschaftskommunikation. Interdisciplinary approaches to corporate communication. Tübingen: A. Francke.
  • Burel, Simone (2016): Between trust, transparency and security. In search of banking wording, in: Reinmuth, Marcus / Kastens Inga Ellen / Vosskamp, ​​Patrick: Communication for banks and insurers - managing crises, creating trust. Stuttgart: Schaeffer-Poeschel.
  • Burel, Simone (2015): Identity Positioning of the DAX 30 Companies. The linguistic construction of self-images. Berlin: De Gruyter.
  • Burel, Simone (2015): Corporate Identity, in: Hundt, Markus / Biadala, Dorota (ed.): Handbook Language in Business. Berlin: De Gruyter.
  • Burel, Simone (2015): Linguistic constitution of identity in companies using the example of the textual self-portrayal of BASF, in: Bungarten, Theo (ed.): From Fukushima to the dance of bankers. The (inv) visible hand in globalization communication. Selected contributions of the III. International Hamburg Congress on Business Communication / IHCW 2011. Berlin: Logos.
  • Burel, Simone (2013): Political songs of the 68s. A linguistic analysis of communicative texts. Mannheim: Institute for the German Language.

Web links

Individual evidence

  1. ↑ Simone Burel: Identity Positioning of the DAX 30 Companies, The Linguistic Construction of Self-Image . De Gruyter, Berlin, Boston 2015, ISBN 978-3-11-043935-9 ( degruyter.com [accessed February 10, 2020]).
  2. ↑ Winner of the Young Talent Award "Professional Communication" 2017 - Society for Applied Linguistics eV Accessed on February 10, 2020 (German).
  3. ↑ Home. Retrieved on February 10, 2020 (German).
  4. ↑ Prize winners Mannheim Business Start- Up Award 2019 | Mannheim.de. Retrieved February 10, 2020 .
  5. ↑ #FemaleFoundersMonitor Instagram posts (photos and videos) - Picuki.com. Retrieved February 10, 2020 .
  6. ↑ Sustainability Advice Mannheim: Dr. Simone Burel receives award. In: Free press releases on economics and finance. September 3, 2018, accessed March 23, 2020 .
personal data
SURNAME Burel, Simone
BRIEF DESCRIPTION German linguist, author, entrepreneur and adviser
DATE OF BIRTH 1986