Yukijirushi Nyūgyō

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Yukijirushi Nyūgyō KK
Snow Brand Milk Products Co., Ltd.
legal form Kabushiki kaisha (joint stock company)
founding 1950
resolution April 1, 2011
Reason for dissolution fusion
Seat Honshio , Shinjuku , Tokyo Prefecture , Japan
management Tadaaki Kōnose ( daihyōtorishimariyaku-shachō , President and Head Dir.)
Number of employees 1425 (April 1, 2008)
sales 287.0 billion yen ( FY 2008)
Branch Dairy products, groceries

Yukijirushi Nyūgyō KK ( Japanese 雪 印 乳業 株式会社 , Yukijirushi Nyūgyō kabushiki kaisha ; English Snow Brand Milk Products Co., Ltd. ) was a Japanese dairy company. It merged into Yukijirushi Megmilk on April 1, 2011 .

brand

The company has been using the brand symbol, the blue outline of a snowflake on a white background, since 1926. Yukijirushi literally means “snow brand” and later became the company's name.

history

Corporate headquarters in Tokyo's Shinjuku district.

Yukijirushi Nyūgyō was founded in 1925 as yūgen sekinin hokkaidō seiraku hambai kumiai ( 有限 責任 北海道 製 酪 販 売 組合 , dt. "Society for dairy products trade Hokkaidō with limited liability"). By the 1930s, the company had started making butter, margarine and ice cream. In the Pacific War , the company was combined with other dairies and converted into a public company ( Hokkaidō rakunō kōsha ) before it was organized under private law again in 1947.

The Antitrust Act of 1947 ( 過度 経 済 力 集中 排除 法 , kado keizairyoku shuchū haijo hō , dt. "Law to Abolish Excessive Concentration of Economic Power "), with the Supreme Commander for the Allied Powers (SCAP) Douglas MacArthur and the cabinet Katayama the great Industrial conglomerates, Zaibatsu , also affected the Hokkaidō rakunō . Yukijirushi Nyūgyō was reorganized as a stock corporation, and the butter production was spun off as Hokkaidō Butter KK . In 1958 the two companies merged again - Hokkaidō butter had meanwhile become Clover Nyūgō , and the law had been abolished in 1955. In 1960 the company's headquarters in Tokyo were completed.

In June 2000, Yukijirushi Nyūgyō was responsible for a major food scandal in the Kansai region : over 13,000 people fell ill after consuming dairy products contaminated with several types of bacteria, including Staphylococcus aureus . As a result, sales fell by 77% and sales of milk even fell by 87%. The cause of the contamination was a power failure, the police are investigating negligence against the company management.

As a result of the milk scandal of 2000, the milk business was merged into the Nippon Milk Community KK and outsourced in 2003 . The company operates under the Megmilk brand . At the beginning of 2009, the reunification in a joint holding company was announced. In 2011 the final merger to form Yukijirushi Megmilk KK ( 雪 印 メ グ ミ ル ク 株式会社 , English Megmilk Snow Brand Co., Ltd. ) took place.

Another food scandal in 2002 about systematically incorrectly declared meat led to the liquidation of the subsidiary Yukijirushi Shokuhin ( 雪 印 食品 , Snow Brand Foods Co. ).

Subsidiaries

The group of companies includes a total of 42 companies, including 15 consolidated subsidiaries.

Sports sponsor

The dairy industry is heavily concentrated in Hokkaidō, and Yukijirushi Nyūgyō maintains its own Nordic skiing team as a winter sports sponsor , which includes ski jumpers Takanobu Okabe , Yūta Watase and Yukio Sakano in the 2009/2010 season . Head coach ( kantoku ) of the team is Hiroya Saitō , coach Masahiko Harada .

From 1979 on, the company also had an ice hockey team, later the Sapporo Polaris , which was given up in the wake of the 2001 milk scandal. The proprietary ice rink in Sapporo, which opened in 1980 Yukijirushi Skate Center ( 43 ° 1 '4.2 "  N , 141 ° 28' 44.9"  O ), is now by the subsidiary Yukijirushi Shubyo ( 雪印種苗 , Snow Seed ) as a corporate headquarters and seed hall used.

Web links

Individual evidence

  1. a b c Yukijirushi Nyūgyō KK: 会 社 概要 ( Memento of the original from February 21, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.snowbrand.co.jp
  2. Yukijirushi Nyūgyō KK: Page no longer available , search in web archives: 平 成 20 年 3 月 期 決算 短信 (連結 ・ 個別)@1@ 2Template: Dead Link / www.c-direct.ne.jp
  3. Archive link ( Memento of the original from February 25, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.snowbrand.co.jp
  4. Archive link ( Memento of the original from December 1, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.snowbrand.co.jp
  5. Snow Brand scandal grows. In: The Japan Times . July 9, 2000, accessed February 1, 2009 .
  6. Snow Brand sales down 77% in July. In: The Japan Times . August 17, 2000, accessed February 1, 2009 .
  7. Snow Brand execs sent to prosecutors. Nine included in negligence case. In: The Japan Times . March 17, 2001, accessed February 6, 2009 .
  8. Snow Brand, affiliate Nippon Milk to reunite as giant dairy group. In: The Japan Times . January 28, 2009, accessed February 6, 2009 .
  9. Snow Brand Foods to disband. Scandal-hit firm to dissolve in April, ax 1,000 employees. In: The Japan Times . February 23, 2002, accessed February 6, 2009 .
  10. Archive link ( Memento of the original dated February 24, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.snowbrand.co.jp
  11. ジ ャ ン プ 雪 印 2009-2010 - プ ロ フ ィ ー ル . (No longer available online.) Yukijirushi Nyūgyō, archived from the original on March 6, 2010 ; Retrieved May 17, 2010 (Japanese). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.snowbrand.co.jp