Stefan Detscher

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Stefan Detscher

Stefan Detscher (born June 19, 1980 in Baden-Baden ) is a German professor of business administration with a teaching and research focus on digital marketing and digital business models at the Nürtingen-Geislingen University of Economics and Environment .

Life

Detscher completed a double degree in international business administration at the European Business School (ebs) in Oestrich-Winkel and at the SKEMA Business School with a study abroad at the London School of Economics and Political Science (LSE) in London . From 2007 to 2009 he did his doctorate at the Technical University of Hamburg-Harburg .

After consulting at AT Kearney and Roland Berger , he built up three digital companies in a leading position, most recently RegioHelden GmbH in Stuttgart, which he sold to the M-DAX-listed STRÖER group . Stefan Detscher is active as an investor & advisory board member in start-ups (including at tado ° GmbH) and as an advisor for digital business development.

He is the initiator and director of the part-time study and MBA program "Digital Management & Marketing" at the Nürtingen-Geislingen University of Economics and Environment . He is also the organizer of the ENTREPRENEURIAL MARKETING & SALES Summit.

Stefan Detscher's research areas include in particular digital / online marketing , the digitization of sales and customer service , agile product management , digital transformation , agile control and management tools, entrepreneurship / start-up management , digital business models , digital controlling and benchmarking .

Publications

Books

  • Strategic cost management for mobile network operators - status quo analysis, development of a key figure system and conception of a management approach . Gabler Research, Wiesbaden 2010, ISBN 978-3-834-98461-6 .
  • Corporate Finance and the Theory of the Fir m. GRIN Verlag, Munich 2007, ISBN 978-3-638-84240-2 .
  • Direct Investment in Central and Eastern Europe - Determinants and Consequences for the Transformation Process. VDM Verlag, Saarbrücken 2006, ISBN 978-3865502001 .

items

  • What the established can learn from the young . Sales Excellence, 04/2019.
  • Disruptive marketing: Use of the innovative marketing approaches of start-ups by large companies . German Journal of Marketing, 01/2019.
  • Sell ​​innovative energy solutions with AAA sales . Sales Excellence, 11/2018.
  • Fin Sales Tech: Artificial intelligence in marketing and sales of capital market products . Marketing Review St. Gallen, 04/2018.
  • Approaches to increasing the contribution made by internal auditing. Internal Audit Journal, 01/2006.

Web links

Individual evidence

  1. ↑ Stefan Detscher - HfWU. Retrieved March 14, 2019 .
  2. ↑ RegioHelden gets COO as reinforcement and opens new offices - dgap.de. Retrieved March 14, 2019 .
  3. ↑ DMX - HfWU. Retrieved March 14, 2019 .
  4. ↑ Bring companies into the digital age. NTZ, April 18, 2019, accessed on April 23, 2019 .
  5. ↑ Master's degree completely virtual. Retrieved April 29, 2020 .
  6. ↑ Marketing in the NÜRTINGER ZEITUNG. Retrieved March 15, 2019 .
  7. ↑ Nürtingen-Geislingen University of Economics and Environment (HfWU): ENTREPRENEURIAL MARKETING & SALES - Interview with Prof. Dr. rer. pole. Detscher. December 14, 2018, accessed March 15, 2019 .
  8. ↑ Lectures & Research. Retrieved March 15, 2019 .
  9. ↑ Stefan Detscher: Strategic cost management for mobile network operators: status quo analysis, development of a key figure system and conception of a management approach . Gabler Verlag, 2009, ISBN 978-3-8349-1969-4 ( springer.com [accessed March 15, 2019]).
  10. ↑ Stefan Detscher: Direct investments in Central and Eastern Europe: Determinants and consequences for the transformation process . VDM, Müller, Saarbrücken 2006, ISBN 978-3-86550-200-1 ( dnb.de [accessed on March 15, 2019]).
  11. ↑ Martin Handschuh, Stefan Detscher: What the established can learn from the young . In: Sales Excellence . tape 28 , no. 4 , April 2019, ISSN  2522-5960 , p. 52-55 , doi : 10.1007 / s35141-019-0047-x .
  12. ↑ Stefan Detscher, Martin Handschuh Handschuh: Disruptive Marketing - Use of the innovative marketing approaches of start-ups by large companies . In: Entrepreneurial Marketing . 2019, doi : 10.15459 / 95451.27 ( Arbeitsgemeinschaft.marketing [accessed on May 28, 2019]).
  13. ↑ Sell ​​innovative energy solutions with AAA sales. Retrieved March 15, 2019 .
  14. ↑ Marketing Review St. Gallen 4.2018 "Marketing & Artificial Intelligence". Retrieved March 15, 2019 .
  15. ↑ Approaches to increasing the contribution made by internal auditing: results. Retrieved March 15, 2019 .
personal data
SURNAME Detscher, Stefan
BRIEF DESCRIPTION German economist and university professor
DATE OF BIRTH June 19, 1980
PLACE OF BIRTH Baden-Baden