Star car

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Stern Auto GmbH
legal form GmbH
founding 2015
Seat Leipzig
management Hans-Peter Immel
Number of employees 1700
Branch Automobile trade
Website www.mercedes-benz-sternauto.de

The Star Car GmbH is a wholly owned subsidiary of LSH Auto International Ltd. based in Leipzig, Saxony . The company operates 18 sales branches for motor vehicles of Daimler AG in the eastern German federal states , making it temporarily the largest Mercedes-Benz dealer in Germany .

The entry into the East German market took place in the second quarter of 2015 through the takeover of Russ & Janot GmbH in Erfurt , with branches in Weimar and Arnstadt , which were up for sale in the course of a restructuring of the Daimler AG branches in 2014. With the takeover of another 15 branches in 2015, Stern Auto GmbH expanded to become the largest Mercedes-Benz dealer in Germany. The company now has around 1700 employees at its 22 locations.

Web links

Individual evidence

  1. a b Stern Auto with concentrated sales power. In: dealership . July 5, 2016. Retrieved May 20, 2017 .
  2. Stern Auto completes takeover of Mercedes branches. In: Leipziger Volkszeitung . July 1, 2016, accessed May 20, 2017 .
  3. a b Chinese become the largest Mercedes dealer in Germany. In: Frankfurter Allgemeine Zeitung . June 19, 2015, accessed May 21, 2017 .
  4. ^ Daimler's new China offensive. In: Manager Magazin . December 19, 2014, accessed May 21, 2017 .
  5. Mercedes sells businesses in Erfurt and Wiesbaden. In: dealership. December 18, 2014, accessed May 21, 2017 .
  6. The big car dealers 2018: Stern Auto. Retrieved March 11, 2019 .
  7. Stern Auto completes the takeover. In: Kölner Stadt-Anzeiger . July 1, 2016, accessed May 21, 2017 .