Stomatol neon sign
The Stomatol neon sign is the first and oldest surviving moving neon sign in Sweden .
It is a symbol of Stockholm and is located on the north bank of Södermalm , above the Slussen on the Klevgränd 1B building and can be seen from afar , especially from Gamla Stan .
The neon sign consists of 1361 25 watt lamps in red, yellow and white. It advertises the Stomatol brand toothpaste and was initially installed on the Katarinahissen elevator system on November 22, 1909 , and then moved to its current location in 1933. It was designed by the artist Mauritz Larsson . Although the neon sign is considered to be of cultural and historical value, it is not possible to place it under protection under Swedish monument law. From 1963 to 1972 and from 1981 to 1986 the Stomatol neon sign was not in operation because of its poor condition. Since December 12, 1986, however, it has been on again after repairs.
In the case of the neon sign, the outline of a toothpaste tube appears in which the letters of the STOMATOL lettering then light up one after the other. Then a toothbrush lights up underneath, onto which toothpaste comes out of the tube.
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Coordinates: 59 ° 19 ′ 8.4 ″ N , 18 ° 4 ′ 19 ″ E