Stripping (broadcasting economics)

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When planning radio and television programs, stripping is the daily broadcast of certain series or similar program content on the same broadcasting slot .

General

It is a program strategy that tries to give the listener / viewer orientation and to minimize migration to other stations as part of the audience flow . This programming strategy bundles thematically related programs (e.g. comedies , feature films , crime films , talk shows or reports ) into program areas. Such a bundling can take place according to genre, topic, content, actors and / or directors.

species

There are basically two variants of stripping:

  1. Horizontal stripping
    Here, similar programs are broadcast at the same time over different days of the week. B. Comedies that run from Monday to Friday on a broadcast slot (current example: ProSieben - 6:00 p.m. “ The Simpsons ”).
  2. Vertical stripping
    At a certain period of time, several similar programs, e.g. B. Series of the same genre, shown one after the other (current example: Tues. ProSieben 8:15 p.m. Sex and the City ; 8:45 p.m. Friends ; 9:15 p.m. Desperate Housewives - US Comedies).

aims

The aim of stripping is to achieve a continuous increase in audience reach and thus attract advertising customers with a high proportion of regular viewers. The program schedules are designed in such a way that certain programs and series regularly start punctually on a fixed program slot, so that viewers can use this as a “social timer”. As early as 1979, Gerbner suspected that viewers were largely unselectively choosing according to the clock and not according to the program. If a television series starts regularly at a certain time, interested parties no longer need to read the program guide , but switch to the relevant station at the "usual time". The prime time for the evening news heralds the at 20:15 for numerous German Feierabend one.

Demarcation

Stripping is to be distinguished from blocking , in which programs with similar content are also broadcast in program blocks one after the other in order to use this strategy to prevent viewers from zapping to other broadcasters.

Individual evidence

  1. ↑ Irene Neverla , TV Time: Viewer Between Time Calculus and Pastime , 1992, p. 59
  2. ↑ George Gerbner / Larry Groß, The Demonstration of Power: Violence Profile No. 10 , in: Journal of Communication, Issue 3 vol. 29, 1979, p. 180
  3. ↑ Tobias Gerlach, ARTE - From German-French to European television , 2004, p. 236