TV Guide (Germany)

from Wikipedia, the free encyclopedia
TV guide
logo
description German program guide
publishing company Springer, then gong
First edition March 8, 2007
attitude March 30, 2012
Frequency of publication Fortnightly
Sold edition 300,000 copies
Editor-in-chief Katrin Temple

TV Guide was the name of two German-language program guides .

From 1992 to 1993 there was a TV Guide magazine from the Milchstrasse publishing group . From 2007 to 2012 there was the TV Guide program magazine , which was created by Axel Springer Verlag and was most recently owned by Gong Verlag . The two magazines were not related to each other or to the magazines of the same name in the United States and Canada .

Journal 1992–1993

At the beginning of the 1990s, the Hamburg publishing group Milchstrasse , which at that time was already publishing the magazines TV Spielfilm and Cinema , tried to introduce a new TV magazine in Germany. It was initially launched weekly under the name Kabel TV from September 1992 and was then switched to a bi-weekly publication cycle from November 1992 and renamed TV Guide . The design of the program tables was done like the US original with the arrangement of the channels in horizontal rows, which were divided according to time. The focus of the magazine, similar to its sister paper TV Spielfilm , was on the representation of the daily feature film offer, for which several program pages were planned. Since the magazine was unable to establish itself on the German television magazine market, it was discontinued in August 1993.

Journal 2007–2012

On March 8, 2007, the TV Guide program guide was launched for the German market. The magazine, which appears every Friday, had a circulation of around 300,000 copies at Gong Verlag .

According to its own information, Gong Verlag's TV Guide is aimed at a young target group between the ages of 14 and 49. The male reader share with 69% clearly outweighed the female reader share with 31% (as of June 2009). The cover section of the program guide was deliberately kept very small. The coverage focused on interviews, infographics, cinema reboots, TV events, new DVD releases, music CDs and computer games. TV Guide's slogan was “I just want TV!”.

The schedules of the individual television stations were listed on two double pages. In the area of ​​listings, TV Guide dispensed with the four additional pages offered by TV Digital , which is also published by Springer, for the digital “ Pay TV ” channels. At the beginning, films and TV programs were presented and recommended on two additional double pages each day. From issue 14/2009 these two double pages have been reduced to one double page. One half presented films and the other half presented various programs by category. The magazine has thus been streamlined from just under 130 pages to just under 100 pages.

TV Guide was initially offered at a trial price of EUR 0.50. As the trend tended towards the publishing houses launching inexpensive offshoots of their modern fortnightly program guides on the market, Axel Springer Verlag introduced TV Guide as an inexpensive offshoot of the successful TV Digital. That is why TV Guide initially carried the typical TV digital globe in the logo, which was later replaced by a play symbol. TV Guide was supposed to compete with the other inexpensive offshoots TV14 (Bauer Verlag's favorable answer to TV Movie ) and TV Direkt (Gong-Verlag GmbH & Co. KG) and take over the market leadership. However, the expected price war and the resulting success did not materialize. The first edition of TV Guide was 2 million copies, of which 700,000 issues were sold. The edition was then adjusted accordingly. The price was later raised to 0.80 euros.

On November 16, 2011, Axel Springer Verlag announced that it would sell TV GUIDE to the Munich-based Gong Verlag , which publishes the TV guides Gong and TV Direkt , among other things , subject to a decision by the Federal Cartel Office . On January 9, 2012, the Federal Cartel Office approved the sale to Gong Verlag unconditionally.

TV Guide was to be continued after the takeover, but gradually merged with a title from its own portfolio. The TV Guide brand remained with Axel Springer Verlag. The magazine was discontinued with the March 30, 2012 issue and replaced by the TV Genie program guide , which uses a similar logo with different lettering.

Web links

Individual evidence

  1. ↑ http://www.axelspringer.de/presse/Axel-Springer-verkauf-Programmzeitschrift-TV-GUIDE-an-Gong-Verlag_2127755.html
  2. ↑ http://www.new-business.de/medien/detail.php?nr=618382&rubric=MEDIEN&PHPSESSID=pbpd41p3h5q3fba7hu8l0hbqhhc2l64d
  3. ↑ http://www.dwdl.de/nachrichten/33652/gongverlag_kauf_springerprogrammie_tv_guide/