Tecnica

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Tecnica Group SpA

logo
legal form Società per azioni
founding 1960
Seat Giavera del Montello , ItalyItalyItaly 
management
  • Giancarlo Zanatta
Number of employees 1400 (2017)
sales EUR 370 million (2017)
Branch Sporting goods
Website www.tecnicagroup.com

The Tecnica Group is an Italian holding company . The group of companies includes the sporting goods manufacturers Tecnica , Nordica , Blizzard , Lowa , Nitro Snowboards , Rollerblade , T-Shoes, and Moonboot .

history

Tecnica produced work and mountain shoes in 1960. In 1973 the first synthetic ski boot named Tecnicus was introduced. In the 1980s, Tecnica was the market leader in après ski boots. In 1985 the product range was expanded to include an outdoor collection. In 1989 the range was further expanded with the takeover of the Think Pink company.
In 1993 the ski and hiking shoe manufacturer Lowa was integrated into the Tecnica Group. In 1998 Tecnica became the third largest winter sports group in the world through the purchase of the Dolomite company .
Hotform and Rapid Acess are two brands of the group that were launched in 2002. In 2003, Tecnica became the largest winter sports group with the purchase of Nordica .

The Austrian ski brand Blizzard has been part of the group since October 2006 . The takeover included not only the trademark rights to Blizzard Ski, but also the ski manufacturer's production facilities. Since 2007, all of the Group's skis have been manufactured in their own factory in Mittersill.

Brands and subsidiaries

Tecnica

Tecnica brand logo
Hiking shoe from the Tecnica brand

Under the brand name Tecnica mainly ski boots are produced and sold, as well as sports and running shoes as well as winter shoes.

Nordica

Nordica brand logo

The Italian company Nordica has been part of the Tecnica Group since 2003 . Nordica specializes in the development, production and sale of ski boots and skis.

Blizzard

Blizzard brand logo

Blizzard has been part of the group since 2006 and has been supported in the Tecnica Group sales network since the takeover. Product coordination between Tecnica ski boots and Blizzard skis is becoming increasingly clear.

Lowa

The Tecnica Group has been the majority shareholder in the German sports and mountain shoe manufacturer Lowa since 1993 .

Nitro snowboards

The US subsidiary Nitro Snowboards produces snowboards and winter sports articles.

Moonboot

An invention of the company founder Giancarlo Zanatta are winter boots, which are very much based on the original design of the astronaut shoes of the first moon landing. According to information from the group, around 24 million pairs of these shoes have been sold since their market launch in the 1960s.

Dolomite (formerly)

Logo of the Dolomite brand

Dolomite is an Italian company that specializes in winter sports. The company was founded in 1897. The company is based in Treviso . Dolomite outdoor shoes and sportswear produced in the Tecnica Group were distributed in Germany by Lowa Sportschuhe GmbH.

In 2015, Dolomite was taken over by Scott Sports .

Web links

Commons : Tecnica Group  - collection of images, videos and audio files

Individual evidence

  1. a b it.fashionnetwork.com - Tecnica Group: Italmobiliare entra al 40%, obiettivo 500 milioni di fatturato
  2. Scott Group takes over Dolomite from Tecnica Group , RadMarkt from October 16, 2015.