Lowa sports shoes
| Lowa Sportschuhe GmbH
|
|
|---|---|
 |
|
| legal form | Company with limited liability |
| founding | 1923 |
| Seat |
Jetzendorf , Germany
|
| management | Werner Riethmann, Giancarlo Zanatta |
| Number of employees | 238 (annual average 2017) |
| sales | 164 million euros (2017) |
| Branch | Sports and mountain shoes |
| Website | www.lowa.de |
| As of December 31, 2017 | |
The Lowa Sportschuhe GmbH (proper spelling LOWA ) is a German manufacturer of hiking , skiing and hiking boots under the brand Lowa are sold. The company has been based in Jetzendorf in Upper Bavaria since it was founded in 1923 . The company will indirectly by the Italian company Tecnica dominated.
The company's research and development are located in Jetzendorf, production takes place mainly in Jetzendorf (mountain and trekking boots), Slovakia (hiking boots) and until 2010 in Giavera / Italy (ski boots). It has its own foreign sales offices in the USA and Switzerland , as well as long-term sales partnerships in Austria and the Netherlands, among others .
history
Lorenz Wagner, the son of the shoemaker Johann Wagner from Jetzendorf (40 km north of Munich), founded the company Lowa ( Lo renz Wa gner) when he took over his parents' business in 1923 . Shortly before, his two brothers Hans and Adolf had set up their own business with the Hanwag brand in Vierkirchen and the Hochland brand in Weichs .
After Lorenz Wagner's death in 1953, the former apprentice (and now the founder's son-in-law) Sepp Lederer took over the company and, together with his wife Berti, made Lowa a successful ski boot manufacturer (Lowa Air) in the 1970s and 1980s .
In 1993, due to financial difficulties and succession problems, 90% of the company shares were sold to the Italian Tecnica group (in addition to Tecnica and Lowa, these now also include Nordica , Blizzard and Rollerblade ).
Werner Riethmann, who previously worked for the Swiss shoe company Raichle , has been managing director since 1992 and also became a co-owner in 1993 (then 10%, now 20%). In 2010 over two million pairs of shoes were sold for the first time. As of 2017, 60% of Lowa belong indirectly to the Italian Tecnica Group, 20% to the managing director Werner Riethmann and 20% to Renzo Castellani, the owner of the Lowa supplier Riko Sport from Italy.
In 2003 Lowa entered into a joint venture with Schöffel , a manufacturer of outdoor clothing . The joint venture Schöffel-Lowa Sportartikel GmbH & Co.KG operates a total of 33 Schöffel-Lowa stores, mostly run by franchise partners (28 in Germany, four in Austria, and one in Italy; as of October 2018).
Together with the other German manufacturers of special boots, Lowa is the supplier of the new combat boots for the Bundeswehr.
Web links
Individual evidence
- ↑ a b c Liberating consolidated financial statements according to 291 HGB for the financial year from 01/01/2017 to 12/31/2017 of Tecnica Group SpA for Lowa Sportschuhe GmbH. In: Bundesanzeiger , September 21, 2018, accessed in the company register on October 29, 2018.
- ↑ Homepage of Schöffel-Lowa-Sportartikel GmbH & Co. KG, accessed on October 29, 2018.
- ↑ The new combat boots of the Bundeswehr - BAAINBw on baainbw.de, accessed on October 6, 2019 (pdf)
Coordinates: 48 ° 26 '5.5 " N , 11 ° 25' 14.9" E