Hanwag

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Hanwag GmbH

logo
legal form GmbH
founding 1921
Seat Vierkirchen , Germany
management Martin Axelhed, managing director
Branch Mountain and trekking shoes
Website www.hanwag.de

The Hanwag GmbH is a German manufacturer of cycling and hiking boots , headquartered in Vierkirchen and is a subsidiary of the Swedish Fenix Outdoor AB and is one of the securities traded on the Stockholm Stock Exchange Group of Fenix Outdoor International AG with seat is in train , Switzerland.

history

Company founder Hans Wagner came from a traditional shoemaker family. Even his father made shoes, as did his brothers Adolf and Lorenz, who later founded the Hochland and LOWA companies . In Munich he learned to sew , which at the time was still a fairly new shaft-to-floor connection technique for robust footwear. In 1921 he made his own and settled in four churches. Here he made his double-stitched shoes, so-called Haferl shoes . In the mid-1920s, Hans Wagner began to manufacture ski boots in addition to hat and mountain boots. Skiing and mountaineering were already very trendy back then and so it came about that the company was able to grow despite the recession and the global economic crisis. Wagner hired new workers and expanded the building.

In the 1960s, Hans Wagner gradually passed the company on to his nephew Josef Wagner (1921–2018). He has been with Hanwag since his apprenticeship as a shoemaker for a total of 70 years, of which 1972 to 2004 in a responsible position. In 2004 Josef Wagner wanted to hand over the company to his daughter, who unexpectedly fell ill with cancer and died. The management of Hanwag now had to be transferred to outside hands outside the family. Wagner's conditions for the sale were the preservation of the production site, the jobs and the company name Hanwag ( Han s Wag ner). In the end, Wagner decided on the Swedish company Fenix ​​Outdoor AB , which also includes the brands Fjällräven , Primus , Tierra, Naturkompaniet and Brunton, as well as the trading company Globetrotter .

Products and Innovations

Hanwag continues to follow a traditional production method . All shoes are “pinched” here. With this method, the leather is worked over the upper, placed on the insole and glued there. Only then is the sole attached. Therefore, all Hanwag shoes can be resoled again.

Over the years, Hanwag has produced many innovations in the field of ski and climbing boots and has thus asserted itself on the market. In the 1970s, Hanwag produced the “Haute Route”, the very first special ski touring boot. Together with Sepp Gschwendtner , a sports climber, Hanwag developed special climbing shoes with soft friction climbing soles. Hanwag now also has special shoes for paragliders in its range, which were also designed in cooperation with Gschwendtner. Hanwag also brought the so-called Ice-Grip sole onto the market. It is a non-slip shoe sole with small glass particles incorporated. They grip slippery surfaces like sandpaper.

Hanwag is represented worldwide with its classic trekking shoes, alpine and mountain boots . The main customer countries besides Germany, Austria and Switzerland are England and the Netherlands. Hanwag produces exclusively in Europe. The most sophisticated models are still manufactured in Vierkirchen, there is also another production facility in Croatia and a shaft sewing facility in Hungary.

Web links

Individual evidence

  1. Company profile on finanzen.net , accessed on June 12, 2016
  2. Business register. In: www.unternehmensregister.de. Retrieved June 14, 2016 .
  3. Hanwag portrait ( Memento of the original from April 1, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 656 kB), Münchner Merkur , July 14, 2009, p. 9. @1@ 2Template: Webachiv / IABot / www.hanwag.de