Globetrotter equipment

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Globetrotter Equipment GmbH

logo
legal form Company with limited liability
founding September 1979
Seat Hamburg , GermanyGermanyGermany 
management Andreas Bartmann, Ulf Ove Gustafsson and Henrik Hoffman
Number of employees 1028 (2017)
sales 197 million euros (2017)
Branch retail trade
Website www.globetrotter.de
As of December 31, 2017

View of the atrium in Cologne
Globetrotter equipment branch Hamburg-Barmbek
Globetrotter branch in Torfhaus in the Harz Mountains

The Globetrotter Equipment GmbH is a German retailer for outdoor -Article based in Hamburg . The company, which belongs to the Swedish company Fenix ​​Outdoor, is one of the largest outdoor retailers in Europe. Globetrotter operates branches at 16 German locations. As part of a restructuring, the old headquarters in the Hamburg district of Rahlstedt was closed in 2019 . The administration was relocated to Fuhlsbüttel , the logistics center of the parent company Fenix ​​Outdoor in Ludwigslust took over the delivery of the branches and the dispatch in 2018.

The enterprise

1979 Klaus Denart and Peter Lechhart founded the first shop in Hamburg-Wandsbek .

Today Globetrotter employs 1,300 people from over 60 different nations in its branches and at the company's Hamburg headquarters. With branches in Hamburg, Berlin, Dresden, Düsseldorf, Frankfurt, Cologne, Munich, Stuttgart and Ulm as well as the outlet store in Bonn, Globetrotter is represented on a total branch area of ​​around 42,000 square meters. Globetrotter sells products from the field of outdoor and travel equipment through stationary and distance selling - based on Globetrotter magazine and the website. The quarterly Globetrotter Magazine has a circulation of 400,000 copies per issue.

Globetrotter Equipment has been a 100% subsidiary of Fenix ​​Outdoor International AG since 2015. Today the managing directors of Globetrotter are Henrik Hoffman, Ulf Gustafsson and Andreas Bartmann. Bartmann is also Vice President of the Presidium of the German Trade Association (HDE).

business development

The annual turnover in the 2015 financial year was EUR 186 million. The share of online trading is around a third. In the 2011/12 financial year, a negative result was generated for the first time since 1998/99. Together with the deficits in the following years, there was a loss of around EUR 17 million by the end of 2014. The 2015 financial year resulted in a loss of 15 million euros. The equity ratio fell from 28.7% in the 2010/11 financial year to 16.7% (2015).

As a listed company, financial communication has been the responsibility of the CFO of Fenix ​​Outdoor International AG since 2015 .

Company history

Since Globetrotter Equipment was founded in September 1979, branches have been opened across Germany. In 2007 and 2012, the adventure stores in Cologne and Munich were awarded the “Store of the Year” award (Out of Line category) by the German Retail Association (HDE).

With the takeover of the competitor Bernd Woick GmbH in January 2014, branches were added in Filderstadt, Metzingen and Ulm.

In November 2014 it was announced that Globetrotter Zubehör GmbH will become part of the retail holding company Frilufts Retail Europe AB alongside Naturkompaniet (Sweden) and Partioaitta (Finland) . The majority shareholder with 60% was the Swedish outdoor multi-channel retail group Fenix ​​Outdoor AB . The previous shareholders remained involved with 40%. In mid-2015, Fenix ​​Outdoor AB also took over the shares of the previous owners in Frilufts . In return, they were involved in the overall Fenix group. In the course of the sale, Ulf Ove Gustafsson was appointed managing director on June 10, 2015. The previous managing director Philip von Melle left the company on September 15, 2015, and Thomas Lipke at the end of 2015.

On January 1, 2016, Henrik Hoffman (Chief Executive Officer of Naturkompaniet AB and CEO of Frilufts Retail Europe AB) was appointed Managing Director at Globetrotter. Angela Rux took over the management of finances, controlling, human resources and administration at Globetrotter Equipment on March 1st, 2016. At the same time, she resigned from her position as managing director and switched to the position of authorized signatory at Globetrotter Versicherung GmbH.

For economic reasons, the branch in Filderstadt and the outlet in Frankfurt were closed in 2016. In April 2017 Globetrotter announced that it would establish a new branch format. Two branches of a more compact size were opened in downtown locations in Düsseldorf and Hamburg.

At the end of 2017 it was announced that Globetrotter would completely close its central warehouse at the Rahlstedt location and move to Ludwigslust in Mecklenburg. About 150 employees in Hamburg are affected. The reason is that the company is outsourcing its logistics department and transferring it to the newly founded subsidiary Fenix ​​Outdoor Logistics GmbH . Globetrotter did offer all employees continued employment after the move in autumn 2018 on the same terms, but in Ludwigslust, a good 100 kilometers from their current location. The branch in Metzingen was also closed in September 2018.

As part of a new expansion strategy, new so-called city branches were opened in Hanover, Karlsruhe, Leipzig, Nuremberg and Regensburg in 2019. These have smaller sales areas than the previous experience branches.

Media use

In 1984 dispatch and the catalog (initially published annually, from 1986 semi-annually), the so-called manual, were introduced. The edition of the manual was 700,000 copies in 2013. In addition, the web TV broadcaster 4-Seasons.TV , the websites Reiseberichte.com and outdoor.de as well as the outdoor community portal 4-Seasons.de offer information on all things outdoor and travel. The customer magazine 4 Seasons , which appeared four times a year, was the highest-circulation outdoor magazine in Europe with a minimum circulation of 400,000 copies. In the course of a restructuring of the brand, in addition to a new logo and a new key color, instead of the orange, the Globetrotter manual with the 4-Seasons magazine was combined to form the Globetrotter magazine .

Awards

  • 2002 - German trade award in the category management performance in a niche of the retail trade
  • 2003 - Integration Prize 2003 of the Hamburg Representatives for Severely Disabled Employees
  • 2004 - Hamburg Founder's Prize from Hamburger Sparkasse
  • 2004 - 1st place in the FIT FOR BOSS START company competition
  • 2004 - Certificate from the Hamburg Chamber of Commerce for outstanding performance in dual vocational training
  • 2005 - Forum Prize 2005 of the TextilWirtschaft
  • 2006 - Entrepreneur of the Year 2006 from Ernst & Young
  • 2006 - Consignor of the year 2006 from the Federal Association of German Mail Order Companies
  • 2007 - Hamburg Ökoprofit operation 2007
  • 2007 - Store of the Year 2007 (Out of Line)
  • 2008 - EuroShop RetailDesign Award '08
  • 2009 - Retail price 2009 from EHV Nord
  • 2010 - Axia-Award 2009 Northern Germany in the field of customer relationship management from Deloitte

Web links

Commons : Globetrotter Equipment  - Collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b Annual financial statements for the 2017 financial year of Globetrotter Zubehör GmbH. In: Bundesanzeiger , October 11, 2018, accessed in the company register on October 29, 2018.
  2. ↑ Katja Stricker: Paradise for outdoor freaks. tagesspiegel.de, May 20, 2007, accessed September 25, 2014 .
  3. ↑ Jens Hartmann: Unquenchable longing for nature. welt.de, July 12, 2009, accessed September 25, 2014 .
  4. ↑ Story by the former managing director Thomas Lipke
  5. ↑ Annika Müller: Expansion despite headwind. (No longer available online.) Textilwirtschaft.de, September 11, 2014, archived from the original on March 4, 2016 ; Retrieved September 25, 2014 .
  6. ↑ a b c Data of Globetrotter Equipment GmbH Unternehmensregister.de that are subject to publication . Retrieved October 21, 2015
  7. ↑ "Lack of profitability": Globetrotter closes two branches - neuhandeln.de. July 26, 2016. Retrieved August 29, 2016 .
  8. ↑ Globetrotter takes over Woick. In: Spomo.de. February 12, 2014, accessed July 28, 2019 .
  9. ↑ Fjällräven Group takes over Globetrotter in Hamburg Abendblatt.de on November 27, 2014. Accessed on October 21, 2015
  10. ↑ Swedes buy outdoor specialists Globetrotters in the whole of Abendblatt.de from October 21, 2015. Accessed October 21, 2015
  11. ↑ "Lack of profitability": Globetrotter closes two branches. In: Neuhandeln.d. July 26, 2016, accessed July 28, 2019 .
  12. ↑ Globetrotter launches city format. In: Stores-shops.de. April 6, 2017. Retrieved July 8, 2019 .
  13. ↑ https://www.abendblatt.de/hamburg/article212857781/150-Jobs-bei-Globetrotter-in-Hamburg-fallen-weg.html evening paper of December 14, 2017, viewed on May 6, 2018
  14. ↑ Globetrotter opens five new city branches. In: Fashionunited.de. February 8, 2019, accessed July 28, 2019 .
  15. ↑ The Globetrotter Equipment company
  16. ↑ [1]


Coordinates: 53 ° 37 ′ 6.3 ″  N , 10 ° 9 ′ 13 ″  E