Teknikens World
| Teknikens World | |
|---|---|
|
|
| Area of Expertise | Cars, motorsport |
| language | Swedish |
| publishing company | Bonnier Tidskrifter ( Sweden ) |
| First edition | 1948 |
| Frequency of publication | biweekly |
| Sold edition | 38,300 copies |
| (TS control wheel upplaga 2011) | |
| Widespread edition | 40,200 copies |
| (TS control wheel upplaga 2011) | |
| Range | 0.257 million readers |
| (TS control wheel upplaga 2011) | |
| Editor-in-chief | Daniel Frodin |
| editor | Daniel Frodin |
| Web link | www.teknikensvarld.se |
| ISSN |
0346-5373 |
Teknikens Värld ( German world of technology ) is an automobile magazine founded in 1948 and is one of the highest-circulation Swedish magazines in this segment. It is published by Bonnier Tidskrifter , a subsidiary of the Bonnier group, and appears every two weeks.
history
The magazine was founded in 1948 and featured articles on subjects such as cars, motorsports, planes, and missiles. Later they concentrated on cars and reported a lot about motor sport races, especially Formula 1 in which Ronnie Peterson was successful in the 1970s. In 1996 pictures of the new Saab 9000 (realized 1997 as Saab 9-5 ) were published, photographed in a warehouse at Stockholm / Arlanda Airport . The parent company General Motors threatened with a lawsuit for damages, but the newspaper was acquitted , among other things, of the allegation of industrial espionage.
In 1997, the then deputy editor-in-chief of Teknikens Värld, Robert Collin, carried out a so-called moose test with the new Mercedes-Benz A-Class near Stockholm . The car overturned, which prompted Mercedes to install the ESP , which was then only used in luxury cars . This gave the technology a boost in popularity and was installed in more and more cars.
The Teknikens Värld website went online in 2002 and is now one of the most visited Swedish car sites. In addition to the bi-weekly magazine, there are special issues on various brands and other publications on the subject of cars.
Circulation statistics
The circulation of Teknikens Värld has been falling for years, from 59,100 copies in 2002 to 40,200 in 2011.
| year | Edition | Range |
|---|---|---|
| 2002 | 59,100 | 342,000 |
| 2003 | 56,700 | 320,000 |
| 2004 | 57,700 | 323,000 |
| 2005 | 55,700 | 316,000 |
| 2006 | 54,700 | 307,000 |
| 2007 | 56,800 | 311,000 |
| 2008 | 48,100 | 300,000 |
| 2009 | 43,800 | 277,000 |
| 2010 | 43,400 | 264,000 |
| 2011 | 40,200 | 257,000 |
See also
Web links
- Magazine website (Swedish)
Individual evidence
- ↑ Utgivningsplan. (No longer available online.) Sverigestidskrifter.se, archived from the original on January 18, 2013 ; Retrieved February 15, 2013 (Swedish). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b c Upplageredovisning. (No longer available online.) Sverigestidskrifter.se, archived from the original on January 18, 2013 ; Retrieved February 15, 2013 (Swedish). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b Räckvidd- och upplageutveckling 2002-2011, Teknikens värld. (PDF) (No longer available online.) Tns-sifo.se, archived from the original on November 12, 2012 ; Retrieved February 15, 2013 (Swedish). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ Tidskrifter> Bil-MC. (No longer available online.) Sverigestidskrifter.se, archived from the original on February 16, 2013 ; Retrieved February 16, 2013 (Swedish). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b Teknikens Världs historia. teknikensvarld.se, accessed February 16, 2013 (Swedish).
- ↑ 10 years ago: A-class car overturned in "moose test". wdr.de, accessed on February 16, 2013 (Swedish).
