Tidyman (symbol)

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Tidyman symbol
Modification as a symbol of protest against fascism

The Tidyman (from English tidy , tidy, clean), also called clean man in German , is an internationally known pictogram that asks consumers to dispose of packaging and other waste in the designated waste containers in an environmentally friendly manner. In a modified form, it is also used as a symbol of protest, for example against fascism .

history

The origin of the symbol is unclear. Its use dates back to at least the 1960s. It may have been inspired by a logo made for the non-profit Keep America Beautiful in collaboration with the Brewers' Association of America , which was partially funded by the Anheuser-Busch beer brand Budweiser . However, no information on the history of the symbol can be found in the archives of the participating organizations and companies from the time before the 1970s. From 1969 the Tidyman can also be identified on materials from the British campaign Keep Britain Tidy .

In February 2017, the learning platform Skillshare asked its 2 million member community to help them find the origins of the symbol.

The Tidyman is used internationally and is very well known worldwide. It is printed on numerous product packaging and in some cases combined with other internationally recognized symbols such as the green dot .

In Slovakia , the use of the Tidyman is required by law on all packaging from a defined minimum size or a defined minimum volume.

design

The Tidyman is intended to stimulate the viewer to take action through its dynamic image design: It consists of diagonal lines, a bent body that seems to be moving, and the paper “flies” through the air. So the act of throwing is represented. This action can be modified and embedded in many different contexts.

Since the symbol does not refer to recycling , but only asks the consumer to dispose of the waste unseparated, a switch to the On-Pack Recycling Label (OPRL) is being discussed in Great Britain, for example , which provides the consumer with more detailed information about the recycling options.

Web links

Commons : Tidyman (symbol)  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b c d Sami Main: Skillshare Needs Your Help to Track Down Who Designed the Tidyman Logo . In: adweek.com from March 15, 2017.
  2. ↑ a b Sheila Shayon: Keep Britain Tidy Relaunches Iconic Tidyman Stick Figure . In: brandchannel.com from February 21, 2017.
  3. ↑ Gerry J. Forbes: Reducing Litter on Roadsides . Transportation Research Board, Washington, DC, 2009, ISBN 978-0-309-09840-3 , 11.
  4. ↑ a b Karin Wagner: Reading packages: social semiotics on the shelf . In: Visual Communication . tape 15 , no. 2 , 2015, p. 193-220 .
  5. ^ Neil Farmer (Ed.): Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG) . Woodhead Publishing, Oxford, 2013, ISBN 978-0857095039 , p. 226.
  6. ↑ Packaging Material and Marking Requirements . In: supplier.xrite.com, accessed May 16, 2019.
  7. ↑ Recycling symbols explained . In: recyclenow.com, accessed June 18, 2019.