Traubisoda
Traubisoda , or " Traubi " is from Austria originating non-alcoholic soft drink.
history
Traubisoda was in the 1930s by Lenz Moser V. , a scion of a long-established eastern Austrian vintners , invented dynasty. Moser had the idea of creating a non-sweet, but tart, refreshing, non-alcoholic drink.
The drink had its heyday in the 1950s and 1960s. From the beginning of the 1970s, the drink advertised with the slogan " Instead of looking holes in the air, instead of building castles in the air, drink more Traubisoda, Traubisoda for you and me, Traubisoda - keeeellerkalt " fell in sales and became in 1971 sold to the Hungarian Badacsonyi Állami Gazdaság (state farm). The drink became so successful that the now Hungarian grape soda was even more successful than Coca-Cola at times in its new home .
The trademark rights were bought by Salamon Berkowitz after the reunification, and the drink is now produced by the Traubi Rt. Company in Balatonvilágos . To do this, ripe Saszla grapes (French: Chasselas: Gutedel ) are pressed and the juice is mixed with mineral water that is rich in magnesium. The Hungarian grape isoda is filled in specially shaped bottles and is kosher , which is confirmed by the stamp of the Budapest chief rabbi on each bottle.
In the early 1990s, the Austrian company Intercros from Neulengbach imported Traubisoda from Hungary to Austria; now in 0.5 liter or 1.5 liter PET bottles . Warimpex , based in Vienna, took over the import later .
For a short time there was in 1996 for the market launch of Traubisoda a cream - yogurt - dessert called Traubi dessert in yellow cup with aluminum foil lid. In 2004 the Austrian Waldquelle Kobersdorf GmbH acquired the trademark rights.
Waldquelle Kobersdorf has owned the trademark rights since 2004 .
Individual evidence
- ↑ Grapes fly up. A little history of tasting in the Falter from October 20, 2010, accessed on June 19, 2018.