trivago

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trivago

logo
legal form NV
ISIN US89686D1054
founding 2005
Seat Dusseldorf , GermanyGermanyGermany 
management
  • Axel Hefer (CEO)
  • Matthias Tillmann (CFO)
  • James Carter (CTO)
  • Johannes Thomas (COO)
  • Anna Drüing (CPO)
  • Andrej Lehnert (CMO)
Number of employees 1100+
sales € 838.6 million (2019)
Branch Tourism
Website trivago.de
Status: 2020

Hotel metasearch logo

trivago is a hotel metasearch on the internet. There, the prices of hotels, hostels or “ bed and breakfast ” accommodations can be compared. According to its own information, the website searches the prices of more than one million hotels worldwide from over 250 booking sites (e.g. Expedia or Booking.com ). The company generates its profits with a pay-per-click model and was the first hotel meta search engine in Germany. Trivago is a subsidiary of Expedia.

history

The company was founded by Rolf Schrömgens, Stephan Stubner and Peter Vinnemeier in June 2005 in Düsseldorf- Flingern , graduates of the HHL Leipzig Graduate School of Management . A year later Stubner got out, whose position was then filled by Malte Siewert. From 2007 the German company began to expand in Europe. North and South America followed in 2009. In 2013 the company was finally represented in the Asia-Pacific market. Today the company offers more than fifty country platforms. In the summer of 2016, the management team was expanded to include HHL graduate Axel Hefer, who was entrusted with the IPO as CFO.

In December 2012, Expedia announced the purchase of the majority of trivago (61.6 percent of the shares for 477 million euros). Based on the agreed takeover price, this results in a valuation of 774 million euros for the entire company.

In November 2016, the company announced the IPO on the US technology exchange NASDAQ . At this point in time, the company, with over 1,000 employees, had sales of $ 435 million for the first nine months of fiscal year. Initial valuation estimates are in the $ 5 billion range. The listed parent company operates as trivago NV

The company also announced the new construction of the trivago campus in Düsseldorf in 2016. The latter was completed in June 2018 and today forms the global corporate headquarters, where over 1,200 people from more than 50 nations work. The company's own employees contributed to the design of the six-story building.

From July 2017 to the end of June 2018, trivago was the main sponsor of the soccer club VfL Bochum .

Community

The site was co-designed by a community . Countries were categorized and hotels and excursion destinations were created. Collected were supplemented Geo data, Web links, images and reviews. So-called community administrators had fixed tasks on each country site. This includes checking the authenticity of the reviews posted and monitoring the import of new hotel partners for the metasearch. Direct reviews were discontinued and the community principle abandoned in favor of freelancers .

Web links

Individual evidence

  1. Our Story - trivago - Our Leadership Team. Retrieved July 24, 2019 (American English).
  2. Media Kit. (PDF; 9.3 MB) trivago GmbH, accessed on May 25, 2017 (English).
  3. Annual Reports | Investors | trivago In: trivago.com , accessed March 12, 2020.
  4. Are you still searching or are you already booking? In: manager magazin. manager magazin new media GmbH, July 23, 2007, accessed on October 26, 2015 .
  5. Online travel market: Expedia acquires majority in Trivago . In: Kölner Stadt-Anzeiger . ( ksta.de [accessed on March 17, 2017]).
  6. Katrin Terpitz: Rolf Schrömgens: "We founders want to continue Trivago in the long term" . Article from December 17, 2016 in the portal handelsblatt.com , accessed on December 17, 2016
  7. ^ Elisabeth Neuhaus: Trivago, on quiet feet. In: gruenderszene.de. January 6, 2016, accessed June 4, 2018 .
  8. Online travel market: Expedia acquires majority in Trivago. In: Kölner Stadt-Anzeiger. DuMont Net GmbH & Co. KG, December 26, 2012, accessed on October 26, 2015 .
  9. Expedia's German Hotel Booking Site Trivago Files for IPO. November 14, 2016, accessed November 14, 2016 .
  10. IR Contact , at www.ir.trivago.com , accessed on February 2, 2017
  11. ^ Nils Buske: trivago Düsseldorf: Office & work culture. In: Ground-d - online magazine from Düsseldorf. May 7, 2019, accessed on June 23, 2019 (German).
  12. trivago becomes the new main sponsor at VfL ( Memento of the original from July 26, 2017 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.vfl-bochum.de