Event clerk

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Event clerk is a state-recognized training occupation according to the Vocational Training Act (BBiG).

The profession relates to the event market in a versatile and internationally oriented manner. When training in service companies in the event sector, with exhibiting companies from all branches of the economy or with municipal administrations, commercial skills as well as knowledge of the organization, planning and implementation of events of all kinds are conveyed. Half of the training period is characterized by teaching commercial, technical and social skills. This includes modern information and communication technologies, marketing, sales, commercial management and control. Customer orientation is predominantly of great importance in the event industry.

This relatively new training, which is accepted by the Chamber of Commerce and Industry , was first offered in 2001. This is a new training occupation and not an existing such as the modernization of the of the medical assistants was said that the earlier medical assistants. The training usually lasts three years. Apprentices who already have a higher education entrance qualification can apply to shorten the training period by one year. Due to the relatively high requirements (e.g. on the ability to work independently) and the legal provisions (in particular the Youth Labor Protection Act ), companies are increasingly employing applicants with a high school diploma . At the same time, the proportion of women and retraining is disproportionately high.

Training centers and areas of work

Cultural industry (focus on private customers)

  • Theater and concert promoters
  • Opera and theater houses, concert halls, guest performance directors etc. Ä.
  • Museums and art exhibitions
  • Public administration in the fields of education and culture

MICE industry (focus on companies)

  • Organizer of congresses, meetings, conferences or seminars
  • Organizer for presentations at trade fairs and the like Ä.
  • Service in the field of event technology and exhibition stand construction
  • Exhibition companies

Classic agencies (focus on self-productions)

  • Event, event and artist agencies
  • Literature and model agencies

Requirements, aptitude and interests

  • Inclination to planning, organizing activities
  • Ingenuity, improvisation skills, creativity, good memory
  • Good general intellectual performance (including high general education)
  • Good perception and processing speed (fire management, flexibility)
  • Good oral and written skills (advice, sales, PR)
  • Good computational and mathematical skills (cost and performance accounting)
  • Teamwork

education

The event manager is a dual training occupation. Most vocational schools offer block training, which means that you regularly go to school for at least one week at a time. A day at school every week is rather rare in this profession, as not very many vocational schools offer classes for event managers, in Bavaria, for example, only four schools (Erlangen, Günzburg, Straubing, Starnberg).

The focus of the vocational school in the first year of the apprenticeship is general and special business administration. This first year is identical to the curriculum for the healthcare professional , the sports and fitness salesman and the tourism and leisure salesman .

In the second year of the apprenticeship, the planning and implementation of events including cost and performance accounting is discussed in particular. The third year of apprenticeship rounds off the areas of event law, marketing and personnel deployment.

The table below shows the distribution of the learning fields according to the framework curriculum:

Subjects 1st year of training 2nd year of training 3rd year of training
Operating processes and industry structures: 80 - -
Vocational training and occupational safety: 60 - -
Accounting: 80 - -
Marketing: 100 - -
Procurement Management: - 80 -
Investment and Financing: - 80 -
Event conception and organization: - 120 -
Event Marketing: - - 40
Service processes: - - 80
Controlling: - - 80
Human Resources: - - 80
Lessons per year of training 320 280 280

In addition, the general subjects English, German, social studies, sport and religion / ethics are taught. However, there are no binding deadlines for this.

In the company, this specialist knowledge is applied and deepened in the respective departments or, alternatively, with external network members. The company is solely responsible for instruction in the area of event technology .

Optional training

The specialist, practical advanced training is the event specialist .

Depending on your later professional orientation, however, a specialist in the field of media, tourism and hospitality is also conceivable. The master of event technology exists as a technical specialization , which is offered in the fields of stage / studio, hall and lighting.

A degree in business administration with a focus on event management (e.g. University of Applied Sciences Oldenburg / Ostfriesland / Wilhelmshaven ) or a degree in tourism management (e.g. Harz University ) is conceivable as a higher theoretical education . Various universities and colleges are currently developing several courses in event and culture management.

As a basic training is also u. a. The event management economist at an administration and business academy , the International Event Organizer (IEO) at the IECA or the music manager at the EBAM are conceivable. The opportunities for further training will be further expanded and commercialized due to the attractiveness of the industry (influx of lateral entrants) and changing legal framework conditions (professionalization).

exams

An intermediate examination takes place in the middle of the training period, even if it is shortened . This examination is a prerequisite for admission to the final examination, the grade of which is not included in this.

The final exam consists of three written exams: Event Management, Event Organization, Economics and Social Studies. These subjects can be passed later in an oral supplementary examination.

The oral technical discussion is also the practical exam. This discussion lasts up to 20 minutes and focuses on: sales of services, contract law and marketing.

literature

  • Jürgen Baumann, Ulf Jürgensen, Mareike Müller, Sascha Ritter, Monika Rössel, Iris Straßmann-Kaptur, Wilfried Witfang: Basic qualifications for the new service professions , school volume , Winklers Schulbuchverlag, Braunschweig 2006, ISBN 978-3804556201
  • Marco Gödde, Jörg Bleibel: Professional qualification for event managers - Basics Event Management Winklers Schulbuchverlag, Braunschweig 2008, ISBN 978-3804556263
  • Marco Gödde and Jörg Bleibel: Event organization - complete script for IHK exam preparation, event management for event clerk , Cologne 2011, self-published
  • Dirk Güllemann: Event Management and Law Luchtermann, Hamburg 2006, ISBN 978-3472066484
  • Frank Haase: Handbuch Eventmanagement Kopäd Verlag, Munich 2005, ISBN 978-3938028292
  • Christoph Klein: Event Management in Practice , 2nd edition, Verlag Interna, Bonn 2010, ISBN 978-3939397458
  • Hartmut H. Starke: Practical Guide to Event Venue Ordinance XEMP, Norderstedt 2006, ISBN 978-3833415203

Web links

Individual evidence

  1. ↑ Framework curriculum for the apprenticeship event clerk. (PDF; 60 kB) Retrieved July 22, 2012 .