Publishers Advertise & Sell

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Verlag Werben & Sell GmbH

logo
legal form GmbH
founding 1963
Seat Munich
management Karl Ulrich
Number of employees 85
sales 14.5 million euros
Branch media
Website verlag.wuv.de
As of December 31, 2011

Verlag Werben & Sell GmbH is a specialist publisher for marketing , new media and communication with headquarters in Munich . It was founded in 1963 as Europa Fachpresse Verlag and is a subsidiary of Süddeutscher Verlag . The publisher publishes the magazine Werben & Sell (W&V) for the advertising industry .

history

The development of the publishing house began with the publication of the first edition of Kontakter in 1961. The work was published by the newly founded Europa Fachpresse Verlag , a limited liability company based in Munich. Two years later, the first edition of Werben & Sell appeared with a print run of 6300 copies.

In the period that followed, Werben & Sell magazine developed into the leading title in the advertising industry , with the circulation increasing to over 30,000 copies by June 2012. The print medium was supplemented in March 1997 by the W&V Online offering , which offered its own editorial content as well as selected articles from the printed edition. The reach of the website was estimated at 1.4 million unique visits in mid-2012 .

From 2004 to 2007, a total of seven thematically bundled magazines were published under the name Marketing-Journal , which dealt with brands and medium-sized companies, among other things. At the beginning of 2006, the publisher brought the editorial departments of all of its publications, including Kontakter and Werben & Sell , together under one management.

The reorganization led to the discontinuation of the marketing journal in 2008. The journal media & marketing , which primarily dealt with market research , was continued in a modified form under the name W&V Media . In addition, the first edition of W&V Praxis was published on February 28 , which is aimed specifically at company executives .

The European trade press publisher is May 11, 2009, effective on the newly established in October 2008 & Verlag GmbH Advertise Sell merged. In the same year the publisher acquired the media service Medien Aktuell , which was no longer continued. Instead, the subscribers were transferred to the contact .

In 2010 the publisher presented various apps for mobile devices with the Apple iOS operating system . The W&V Kiosk program makes it possible, among other things, to read a digitized version of Advertise & Sell on the iPad , comparable to an e-book . In addition, the W&V Collection was published in 2011 , which also provides content from W&V Media. In addition, a cooperation with the parent company became known in 2010 : Since then, the editorial team of Werben & Sell has been delivering selected content for the media section of the online edition of the Süddeutsche Zeitung .

On the dmexco 2011 was LEAD digitally another magazine presented. In contrast to Advertising & Selling, it dealt exclusively with digital media and related topics such as e-commerce and was initially published every two weeks. From January 2015 it appeared monthly and from January 2018 quarterly under the shortened name LEAD . It was discontinued in December 2019.

In January 2016, the contact's frequency of appearance was changed from weekly to bi-weekly. Since January 2019 Werben & Sell no longer appears weekly, but 15 times a year. The bi-weekly print edition of the Kontakter was discontinued in April 2019 . Since then it has only been published digitally.

Web links

Individual evidence

  1. ↑ a b Annual financial statements as of December 31, 2011. January 4, 2013, accessed on April 15, 2013 (Munich District Court, HRB 175812).
  2. ^ History of the Süddeutscher Verlag. Retrieved April 15, 2013 .
  3. ↑ W&V media data. (PDF) Advertise & Sell, February 22, 2013, p. 4 , accessed April 15, 2013 (1.9 MB).
  4. ^ History. Advertise & Sell, accessed April 15, 2013 .
  5. ↑ W&V Online media data. (PDF) Advertise & Sell, January 18, 2013, p. 2 , accessed April 15, 2013 (3.6 MB).
  6. ^ Editions of the Marketing Journal in the catalog of the German National Library
  7. ↑ Europa-Fachpresse-Verlag streamlines management structure. In: Börsenblatt. December 15, 2005, accessed May 15, 2013 .
  8. ↑ Europa Fachpresse Verlag strengthens umbrella brand. Advertise & Sell, January 15, 2008, accessed April 15, 2013 .
  9. ↑ Klaus Wenderoth: Europa Fachpresse Verlag strengthens umbrella brand Werben & Sell. In: Official Blog. Europadruck, February 7, 2008, accessed April 15, 2013 .
  10. ↑ Joint register portal of the federal states. May 11, 2009, accessed on April 15, 2013 (Munich District Court, HRB 175812).
  11. ↑ Market adjustment under media services: "Kontakter" buys "Medien Aktuell". In: Kress. March 9, 2009, accessed April 15, 2013 .
  12. ↑ W&V kiosk. In: iTunes App Store. Apple, June 5, 2012, accessed April 15, 2013 .
  13. ↑ Süddeutsche starts media department on the net. (No longer available online.) In: Meedia. January 26, 2010, archived from the original on June 28, 2013 ; Retrieved April 15, 2013 .
  14. ↑ Christiane Treckmann: New specialist magazine from W&V: Starting signal for "LEAD Digital" at Dmexco. In: W&V Online. September 21, 2011, accessed April 15, 2013 .
  15. ↑ W&V starts new trade magazine Lead Digital. In: Meedia. September 21, 2011, accessed April 15, 2013 .
  16. ↑ Now official: “W&V” gives up the digital brand “Lead” and integrates the content into the brand “W&V” meedia.de, December 17th, 2019
  17. ↑ "Advertise & Sell" will soon no longer be available weekly dwdl.de, October 18, 2018
  18. ↑ Only digital: The printed "Kontakter" is history dwdl.de, April 5, 2019

Coordinates: 48 ° 8 '14 "  N , 11 ° 38' 8.8"  E