Publishing delivery
Publishing house deliveries are service companies that take on storage, order acceptance, shipping and factoring for publishers . In contrast to the bar range , they usually do not bear their own sales risk and have the complete range of the publishers with whom they have concluded their service contracts in stock.
For their service, they receive remuneration and fees from the publishers, which are based on average invoice values, percentages or flat rates. Usually, the delivery charges are checked annually and adjusted to the actual circumstances if necessary.
The advantage of external delivery for the publisher is that the staffing requirements are not subject to seasonal fluctuations, updates to the sales structures are not necessary and the space requirements remain constant. Due to the specialization, external publisher deliveries achieve short delivery times even when there is high demand.
Publishing house deliveries achieve such high discounts when purchasing packaging material as well as freight services that the additional profit that the publishing house delivery would like to achieve is outweighed in comparison to self-delivery. Publishing house deliveries can also be achieved through economies of scale, e.g. B. Carry out debt collection significantly cheaper than individual publishers.
Due to synergy effects in storage and transport, some bar assortments also offer services as a publisher delivery, whereby the two business areas are strictly separated: KNV is currently operating a legally independent publisher delivery through its sister company KNO Verlagsausgabe, Umbreit's publisher delivery took place in a joint in the summer of 2015 Venture with Brockhaus Commission (Kornwestheim), while libri left this field of activity entirely in 2002.
Publishing house deliveries always work on behalf of the respective publishers. The most common contractual arrangement is that of a commission agent, in which the deliverers act on their own account. The second model is a pure shipping service on behalf of, and for the account of the publisher. A significant part of the synergy effects is lost here, which is why this model is less common in practice.
Publishing house deliveries often group similar publishers together. Similarity can mean: publisher size (e.g. focus on large publishers), topics (e.g. focus on esotericism), book genres (e.g. focus on specialist books). These parameters are often found in combination (fictitious example: small specialist book publishers in the field of textbooks for medicine).
Types and providers
Bramann et al. divide into four groups:
- The pure service provider makes storage capacity and know-how available to all publishers (e.g. KNO publishing house delivery for Gräfe & Unzer, dtv , Thieme , Carlsen and others).
- Publishing house deliveries that offer their services to a large number of smaller publishers with a similar profile (e.g. Socialist Publishing House Delivery (SOVA) for the publishing houses Transit , Edition Tiamat , Frauenoffensive, Stroemfeld, among others; also GVA - joint publishing house delivery).
- Originally regional mergers such as Verlegerdienst München (VM), which was founded by four Munich publishers, but has now been taken over by VVA (United Publishing House), which belongs to Bertelsmann as part of arvato services and no longer has any regional limits.
- The combination of self-delivery by a publisher with third-party delivery (e.g. the Stuttgarter Verlagkontor (SVK) of Ernst Klett Verlag , which, in addition to the titles of Klett Verlag, also delivers many other publishers; also PG Verlagsausgabe and Thüringer Verlag Langenscheidt).
In the publishing house itself, a department that processes orders is called “delivery”.
See also
Individual evidence
- ^ Klaus-Wilhelm Bramann, Joachim Merzbach, Roger Münch: Assortment and publishing customer. 2nd Edition. Munich 1995, ISBN 978-3598200656 , pp. 195ff.