Video jockey
As Video Jockey (short form VJ; [ viːdʒeɪ ]) refers to the music video clip -Ansager in commercial music broadcasters such. B. MTV and VIVA .
The term video jockey (VJ) should not be confused with the artistic activity of a visual jockey (VJ). However, the abbreviation VJ has become commonplace for both occupations, so that confusion can arise. The abbreviation VJ goes back to the term DJ (short form of disc jockey) and is also related to the abbreviation LJ (short form of light jockey ).
The profession of video jockey emerged parallel to the emergence of the first music television channels. The hour of birth of the video jockeys can therefore be dated very precisely to the year 1981, when the world's first music channel MTV started in the USA .
Due to the popularity of music television networks, particularly in the 1980s and 1990s, video jockeys became relatively well-known celebrities. In Germany , for example, Heike Makatsch , Stefan Raab , Mola Adebisi (all VIVA), Kristiane Backer , Ray Cokes and others should be mentioned. v. m.
Since music television stations are primarily aimed at young target groups, there is an (unofficial) age restriction for the activity of video jockey: unlike radio DJs (the radio counterpart to video jockey on television), the age of 30 to 35 usually ends At this age, an authentic introduction to the clips tailored to the tastes of children and young people is hardly possible.
Because of the increasing number of television stations and the growing importance of the Internet medium , it is much more difficult for today's video jockeys to become known.
