Vitalade
Vitalade was the brand name of a "replacement chocolate" produced in the GDR .
In 1948 the Mauxion chocolate factory in Saalfeld , founded in 1901, was nationalized and transformed into VEB Mauxion. In the first few years the GDR did not have the cocoa beans required for chocolate production . In this factory, nutrients such as soup powder, jam, artificial honey and oatmeal were produced. In February 1950, the production of "Chocolate" began, but still without cocoa ingredients. From 1953 this article was sold under the name "Vitalade". After a lost legal battle with the Mauxion heirs in 1954, the production facility was renamed VEB Rotstern .
Ingredients of Vita charging were hardened vegetable fat , soy flour , malt and oats . When chocolate containing cocoa could be sold again in the mid-1950s, sales of substitute chocolate fell significantly. After that, Vitalade was mainly used as a coating in pastry shops .
literature
- Almut Wagner: Chocolate from Saalfeld 1945 to 1990 , Sutton Verlag, Erfurt 2012, ISBN 978-3-95400-006-7