Department store book trade
The department store book trade is a special form of distribution in the book trade. In the department store book trade, regular, price-controlled books (especially bestsellers and paperbacks ), but also goods from the modern antiquarian bookshop , i.e. remaining editions, defective copies or special editions, are sold.
With the opening of the first large department stores in the late 19th century (e.g. Wertheim ), the department store book trade also emerged. Books could be offered particularly cheaply in department stores, as the large discounts achieved through high numbers in purchasing were partially passed on to the customer. This led to a conflict with the established retail book trade .
Due to fixed book prices , this is no longer possible today. The most important product of the W. today is the paperback, justified by the low price, a wide range of literary offers, the particular suitability for self-service and the imprint of the price.
The department store turnover of paperback publishers averages five to seven percent of the total turnover from paperbacks, with some publishers even up to 30 percent is achieved. Important characteristics of the department store book trade are a central purchase of the basic range, the selection and completion of the stock items according to sales success, mostly self-service, hardly any advice and only a small proportion of customer orders through bar ranges .
In the past, warehouse and shelf maintenance was mainly carried out by representatives of book publishers. Today, the warehouse is organized using computer-assisted inventory management systems .
Trend: While the department store book trade still had sales of 411 million euros in 2003, in 2007 it was only 350 million euros.
Individual evidence
- ↑ Archive link ( Memento from February 28, 2007 in the Internet Archive )
- ↑ Börsenblatt printed, May 28, 2009, p. 16f