Werner Ziegler (economist)

Werner Ziegler (born January 31, 1950 in Eschenbach in the Upper Palatinate ) is a German economist and was rector of the Nürtingen-Geislingen University of Economics and Environment (HfWU).

biography

After school education in Bamberg and apprenticeship as an industrial clerk at a utility company, he began studying business administration at the University of Applied Sciences Würzburg-Schweinfurt , which he continued at the University of Würzburg with a degree in business administration (1977).

As an assistant at the chair for credit management at the University of Hohenheim under Johann Heinrich von Stein , he dealt with the research area: Early detection of insolvencies with a doctorate in Dr. oec. at the University of Hohenheim (1984).

At the same time, he was a long-time expert at a commercial criminal chamber of the Stuttgart Regional Court and lecturer at the Stuttgart University of Cooperative Education .

From 1984 to 1989 he worked for a credit institute in Göppingen , most recently as a department director in the “Executive Secretariat and Marketing” department.

• Since 1990 professor for corporate management at the Nürtingen University of Applied Sciences,
• 1993 to 2001 dean of the business administration department at the Geislingen / Steige site,
• 2001 to 2007 Vice-Rector of the Nürtingen-Geislingen University of Economics and Environment,
• 2007 to 2013 Rector of the Nürtingen-Geislingen University of Economics and Environment
• on September 1, 2013 he handed over the office of rector of the HFWU to Andreas Frey .

Engagements

• 1997 Foundation of the Steinbeis Transfer Center for Marketing and Management, management until September 2007
• Research focus: strategic corporate management, marketing (especially for small and medium-sized companies), bankruptcies / early warning of bankruptcies
• Extensive seminar and lecture activities on the topics of corporate management, marketing and bankruptcies, several seats in executive, supervisory and advisory bodies

Publications

• The company assessment as an instrument for the early detection of credit risks Hohenheim 1984.
• Floor plan of real estate marketing , Hamburg Hammonia 2006 ISBN 3-87292-211-4
• The focus is on the customer and thus in everyone's way, Hamburg Tredition 2017 ISBN 978-3-7345-9925-5

Web links

• Nürtingen-Geislingen University of Economics and Environment

swell

• Universitätsbund Hohenheim eV, Bulletin 2000
• Hochschulbund Nürtingen-Geislingen eV, announcements 2008