Willy Schneider (economist)

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Willy Schneider (born February 4, 1963 in Offenburg ) is a German economist and author of, among other things, popular scientific treatises on the marketing strategy of the McDonald’s company , ways to optimize one's own buying behavior and the television series The Simpsons from the perspective of economics.

education

Willy Schneider grew up in Offenburg . After graduating from high school, he studied business administration at the University of Mannheim . His diploma thesis on the subject of "The satisfaction of car owners with the services of car repair shops" was awarded the Dr. Carl Clemm - and Dr. Carl Haas Foundation honored. After several positions in corporate practice, he returned to the University of Mannheim as a research assistant at the marketing chair of Prof. Erwin Dichtl. He received his doctorate from the University of Mannheim with "summa cum laude". His dissertation on the topic: "The acquisition of donations as a challenge for marketing" was awarded the prize of the Promarketing Foundation.

Professional activity

Since 1997 Willy Schneider has headed the trade course at the Baden-Württemberg Cooperative State University in Mannheim . In addition, he headed the Steinbeis Transfer Center for Market Research and Marketing Competence in Heidelberg until 2014. He is a lecturer at various universities in bachelor's and master's degrees as well as a specialist author of publications in the areas of marketing, consumer behavior and retail management. In addition, he is the founding editor of a series of books that specialize in bachelor's degrees at dual universities.

Willy Schneider is the author of the Gabler business lexicon in the areas of commercial management, marketing and sales policy. In addition to his research and consulting activities in the areas of customer satisfaction and customer relationship management , Willy Schneider critically examines the marketing strategies of successful companies, such as McDonald’s . More recently, he has dealt with economic issues in cross-cultural television series (including The Simpsons).

Publications

  • Brainpool Springfield - The "yellow" business dictionary. From A for Advanced Marketing with Homer to Z for Zeppelin advertising for lousy beer . BOD, Heidelberg 2016, ISBN 978-3-478-37440-8 .
  • Basics of commercial management . BOD, Heidelberg 2016, ISBN 978-3-478-37440-8 .
  • with Alexander Hennig : Checkout, bargain! - Why we always buy more than we want. Südwest, Munich 2010, ISBN 978-3-517-08595-1 .
  • with Alexander Hennig: 100 key figures for profitable customer relationships. Cometis, Wiesbaden 2009.
  • Marketing and buyer behavior. 3. Edition. Oldenbourg. Munich 2009, ISBN 978-3-486-58775-3 .
  • with Alexander Hennig: Lexicon of key figures for marketing and sales. 2nd Edition. Springer, Heidelberg 2008, ISBN 978-3-540-79861-3 .
  • with Martin Kornmeier: Customer satisfaction maxim - a royal road or a wrong path? In: Frankfurter Allgemeine Zeitung. No. 36, February 12, 2007, p. 18.
  • Marketing Management and Buyer Behavior Workbook. 2nd Edition. Oldenbourg, Munich 2008, ISBN 978-3-486-58380-9 .
  • McMarketing - Insights into the marketing strategy of McDonald's . Gabler, Wiesbaden 2007, ISBN 978-3-8349-0160-6 .
  • with Martin Kornmeier: customer satisfaction. Concept, measurement, management . Haupt, Bern 2006, ISBN 3-258-06978-6 .
  • The acquisition of donations as a marketing challenge . Duncker & Humblot, Berlin 1996.

Web links

personal data
SURNAME Schneider, Willy
BRIEF DESCRIPTION German economist
DATE OF BIRTH 4th February 1963
PLACE OF BIRTH Offenburg