Alexander Hennig

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Alexander Hennig (born September 17, 1977 in Bonn ) is a German economist and author.

education

After high school and community service , he studied business administration at the Mannheim University of Cooperative Education , today's Baden-Württemberg Cooperative State University in Mannheim, and economics at the Johannes Gutenberg University in Mainz. With a thesis on West German economic history during the time of the social-liberal coalition (1969–1982) he received his doctorate at Johannes Gutenberg University Mainz.

Professional activity

Alexander Hennig has been Professor of Business Administration and Trade Management at the Baden-Württemberg Cooperative State University since 2008 , initially at the Mosbach site and since 2009 in Mannheim , where he heads the business administration course in trade. He is a lecturer at the European Business Academy in Madrid (Spain), the University of Applied Sciences Campus 02 in Graz (Austria) as well as the Administrative and Business Academy Wiesbaden and, as project manager of the Steinbeis Transfer Center, advises market research and marketing competence in Heidelberg companies in the retail and service sectors.

Before working as a university lecturer, he was managing director of the Executive MBA program at Johannes Gutenberg University Mainz and in retail. He was a lecturer at the dual universities of Stuttgart , Mosbach and Villingen-Schwenningen as well as at the University of Economics & Management in Frankfurt am Main, at the Provadis School of International Management and Technology in Frankfurt am Main and at the German Cancer Research Center in Heidelberg.

Publications

Alexander Hennig is a specialist author of publications in the fields of marketing, management and economics as well as a reviewer for the specialist journal 'Marketing Review St. Gallen'. In the Gabler Wirtschaftslexikon he is responsible for around 600 key words from the areas of commercial management, marketing and sales policy.

In his research, his lectures as well as his television and press appearances, Alexander Hennig deals with questions of marketing and consumer behavior, with current developments and trends in retail sectors and with current economic developments.

Publications (selection)

  • Labor law for economists, UTB-Verlag, 2017 (with C. Vranckx)
  • Marketing - step by step, UTB-Verlag, 2017
  • Fiscal Policy and Public Debt in the 1970s and 1980s: Austria and the FRG in Comparison, in: S. Karner (ed.), Festschrift in memoriam Karl W. Hardach, Graz 2016
  • What do retailers have to prepare for ?, in: handelsjournal, Wirtschaftsmagazin für den Handel, December 2016
  • Bridging Course Marketing - What You Should Know Before Lectures Start, UTB-Verlag, 2015
  • The Marketing Manager, UVK-Verlag, 2015
  • Fit for the exam: Marketing, UTB-Verlag, 2013
  • Fit for the exam: Public Law for Economists, UTB-Verlag, 2013 (with C. Vranckx)
  • Compact Lexicon Marketingpraxis, look up, understand, apply 2,200 terms, Springer Gabler, 2013 (with others)
  • Gabler Wirtschaftslexikon: The Whole World of Business: Business Administration, Economics, Business Law, Law and Taxes, 18th edition, Springer Gabler, 2013 (with others)
  • Marketing Controlling - Presentation and Meaning, in: W. Pepels (Ed.), Digital Subject Library Product Management, 2013 (with W. Schneider )
  • Introduction to Economics and Microeconomics, 2nd edition, Springer Gabler, 2013 (with D. Piekenbrock)
  • The economic and financial policy of the federal governments Brandtund Schmidt, Verlag Dr. Kovac, 2012
  • 100 key trade figures, Cometis Verlag, 2011 (with W. Schneider)
  • Checkout, bargain! Why we always buy more than we want, Südwest Verlag, 2010 (with W. Schneider)
  • How we will shop - A look into the future of the supermarket, in: Business Report No. 10, 2010 (with W. Schneider)
  • 100 key figures of the Balanced Scorecard, Cometis Verlag, 2008 (with others)
  • 100 key figures for profitable customer relationships, Cometis Verlag, 2008 (with W. Schneider)
  • Lexicon Key Figures Marketing u. Sales: The Marketing Cockpit from A – Z, Springer Gabler, 2008 (with W. Schneider)

Individual evidence

  1. ↑ Details - DHBW Mannheim: Baden-Württemberg Cooperative State University Mannheim. Retrieved May 18, 2017 .
  2. ↑ Details - DHBW Mannheim: Baden-Württemberg Cooperative State University Mannheim. Retrieved May 18, 2017 .
  3. ↑ Contact person - DHBW Mannheim: Baden-Württemberg Cooperative State University Mannheim. Retrieved May 18, 2017 .
  4. ↑ Details - DHBW Mannheim: Baden-Württemberg Cooperative State University Mannheim. Retrieved May 18, 2017 .
  5. ↑ Publications | Prof. Dr. Alexander Hennig. Retrieved on May 18, 2017 (German).
  6. ↑ Prof. Dr. Alexander Hennig in the Gabler Wirtschaftslexikon . ( gabler.de [accessed on May 18, 2017]).
  7. ↑ Lectures Economy | Prof. Dr. Alexander Hennig. (No longer available online.) Archived from the original on December 8, 2016 ; accessed on May 18, 2017 (German).
  8. ↑ Media | Prof. Dr. Alexander Hennig. Retrieved on May 18, 2017 (German).
  9. ↑ Publications | Prof. Dr. Alexander Hennig. Retrieved on May 18, 2017 (German).

Web links

personal data
SURNAME Hennig, Alexander
BRIEF DESCRIPTION German economist
DATE OF BIRTH 17th September 1977
PLACE OF BIRTH Bonn