Windeln.de

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windeln.de SE
legal form Societas Europaea
ISIN DE000WNDL193
founding 2010
Seat Munich , GermanyGermanyGermany 
management
  • Matthias Peukert,
  • Nikolaus Weinberger
Number of employees 224
sales 104.8 million euros (2018)
Branch Mail order , online trading
Website corporate.windeln.de
As of December 31, 2018

Windeln.de (formerly Urban-Brand GmbH) is a German mail order company for baby and children's items with headquarters in Munich . It operates the online mail order companies windeln.de , windeln.ch and bebitus .

The company was founded in 2010 by Konstantin Urban, Alexander Brand and Dagmar Mahnel. Major investors in the startup include DN Capital, Acton Capital, Deutsche Bank and Goldman Sachs . Windeln.de has been listed in the CDAX since the IPO on May 6, 2015 .

The People's Republic of China is the largest sales market for windeln.de . In 2014 sales were around 101 million euros; In total, the company made a loss of around 9.6 million euros. In 2015 sales and losses increased to 179 and 30.4 million euros, respectively. In 2016, sales of almost 195 million euros were achieved. As in the previous year, the loss rose to 34 million euros.

In 2017, sales were EUR 212 million and the loss was EUR 28 million.

In February 2018, the company announced that the warehouse in Italy and parts of the store in Switzerland would be closed.

Web links

Individual evidence

  1. a b Annual Report 2018. In: corporate.windeln.de. Retrieved April 29, 2019 .
  2. windeln.de SE, Munich. Retrieved August 26, 2019 .
  3. Planned IPO: Windeln.de wants fresh money. In: Spiegel Online April 10, 2015. Accessed June 10, 2015.
  4. Consolidated financial statements 2012, 2013 and 2014. Accessed June 10, 2015.
  5. Annual report 2015 of windeln.de AG
  6. windeln.de SE: Annual report of windeln.de SE. Retrieved February 22, 2018 .
  7. Annual report 2017 of windeln.de SE . ( windeln.de [PDF]).
  8. Windeln.de reduces workforce, closes the Italian shop and checks partial sales - neuhandeln.de - e-commerce for decision-makers . In: neuhandeln.de - E-Commerce for Decision Makers . February 6, 2018 ( neuhandeln.de [accessed August 31, 2018]).