Yacht (magazine)
| yacht | |
|---|---|
|
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| description | Interest magazine |
| publishing company | Delius Klasing |
| First edition | 1904 |
| Frequency of publication | bi-weekly on Wednesdays |
| Sold edition | 37,281 copies |
| ( IVW 2/2020) | |
| Widespread edition | 37,839 copies |
| ( IVW 2/2020) | |
| Editor-in-chief | Jochen Rieker |
| editor | Menso Heyl |
| Web link | Yacht.de |
| ISSN (print) | 0043-9932 |
The magazine Yacht is a fortnightly, German-language magazine, which is aimed at sailors , especially cruising sailors . The editorial office is in Hamburg .
history
Founding time
The first edition appeared on July 15, 1904 under the name "Die Yacht" in the Berlin publishing house of the same name and cost 50 Pfennig. One of the founders was the Berlin regatta sailor Otto Protzen . Initially the magazine appeared fortnightly, in the years 1909–1911 there were 36 issues each and then the magazine appeared continuously weekly, even in the war years 1914–1918. The first booklet in 1904 was illustrated on 30 pages of text with 25 photos and a full-page painting. The layout of the title changed several times in the early days.
The subtitle "Illustrated magazine for yachting, water sports, travel, engine and shipbuilding", retained until the end of 1905, indicated that not only topics related to sailing were treated. Nevertheless, the magazine became the official organ of the German Sailing Association for many decades . At that time, sailing was still a “men's sport” shaped by the Imperial Navy . Both of these shaped the magazine's conservative character until the late 1970s. The yacht has thus accompanied and shaped the development of sailing in Germany.
After the First World War
Issue 34 of August 24, 1923 was still published by the Berlin publisher Dr. Wedekind published, issue 35/36 appeared 14 days later, still under the name "Die Yacht", with the subtitle "Illustrierte Wochenschrift für Segeln, Motorbootwesen, Yachtreisen und Schiffbau" in Delius-Klasing-Verlag. The Delius-Klasing-Verlag had published the magazine "Das Motorschiff und Motorboot" until then, but this was discontinued. At that time, “Die Yacht” was both the official organ of the German Sailing Association and the German Motor Yacht Association .
In 1943 the yacht had to stop its appearance because of the war, although its "pages were fully in the service of the war policy" of the National Socialists . Today the yacht itself speaks of an "unholy coalition".
After the Second World War
The old publishing house in Berlin was destroyed, the publishing house was rebuilt in Bielefeld. The first issues appeared in 1949, first as "Segler-Nachrichten", then as "Yacht-Nachrichten". In 1950 a regular monthly issue appeared under the old name "Die Yacht". In 1951 the number was increased to four issues in a quarter, a booklet cost 1.00 DM .
subjects
In addition to current topics from the sailing scene, the yacht provides tests of sailing ships and sailing equipment, travel reports and descriptions of the area, instructions for sailing and boat building technology, an extensive classified section and reports on regatta sailing . Announcements from the German Sailing Association continue to appear regularly .
The content focus as well as the target group have changed significantly over time. In the 1950s and 1960s, for example, the readership consisted of owners who were interested in sports, for whom appropriate technical terms and basics could be assumed. Sports reporting took up a large part of the event, with partly complete lists of results from the North Sea, Kiel or Travemuender week, as well as from German and world championships. The sports reports, like surfing before, were outsourced to the newly founded, publisher's own Regatta magazine, and after it was discontinued, they were not resumed in the old format.
With the advent of the charter business in the late 1970s and early 1980s, the main topics and the target group of the yacht also changed . The focus was now on descriptions of the area, the presentation of new series ships and the equipment market. There is also a column with tips on boat repair and care and on aspects of seamanship and ship management. It can be observed here that over the years, topics that were previously perceived as a basis and therefore not relevant for a magazine are now perceived as interesting for the occasional sailor. For example, a report on good log bookkeeping (Yacht 2/2011) would not have been published in the 1960s, but is more relevant to the readership today due to the growing charter business. Legal issues also play a role: e.g. B. Driving licenses, customs regulations, environmental protection or restrictions in nature reserves.
The yacht has maintained its leading role in the German-speaking market despite the increasing number of online offers and an ever-increasing competitive environment. In 2005, it was the only German-language magazine to investigate damage to the keel of the Bavaria match series and question it critically, which led to an advertising boycott by the largest German series shipyard. At that time, a sailor died after a keel was torn off on an almost new boat in Croatia. There were also significant laminate weaknesses on several other boats of the type. It was the most serious construction mistake in the series production of sports boats.
As the initiator and organizer, the yacht has presided over the jury of Europe's Yacht of the Year, a group of the eleven leading European sailing magazines that annually tests and awards the best sailing boats.
In June 2016, the online offshoot of the yacht, Yacht Online, received a reprimand from the press council. The background was the publication of a photo of the body of a sailor found dead on his boat. In the opinion of the Press Council, this exceeded the limit of sensational reporting and violated the deceased's personal rights.
Edition development
In 1960, the sold circulation was 9,140 copies per issue and increased into the 1980s. The circulation has been declining for over 20 years. According to the information community for determining the distribution of advertising media, the number of copies sold in 1989 was 96,253 copies per issue. In the 3rd quarter of 2016 there were 39,659 issues.
The number of copies sold has fallen by 45.2 percent since 1998. It is currently 37,281 copies. This corresponds to a decrease of 30,769 units. The share of subscriptions in the circulation sold is 72.2 percent.
Development of the number of copies sold
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Development of the number of subscribers |
Web links
Individual evidence
- ↑ 100 years of YACHT . Yacht online, January 26, 2004; Retrieved January 4, 2008
- ^ First edition of the yacht by Klasing Verlag (September 6, 1923). Retrieved January 4, 2008
- ↑ Roaring Twenties and National Socialism . Yacht online, January 27, 2004; Retrieved January 4, 2008
- ↑ Economic miracle and technical revolution . Yacht online, January 28, 2004; Retrieved February 2, 2010
- ↑ Four complaints for sensational photos. (PDF) German Press Council, June 22, 2016, accessed on December 28, 2016 .
- ↑ according to IVW , ( details on ivw.eu )
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )