Yorkville Sound
| Yorkville Sound | |
|---|---|
| legal form | |
| founding | 1963 |
| Seat |
Pickering , Ontario Canada
|
| Number of employees | 265 (2012) . |
| Branch | Audio equipment, musical instruments |
| Website | yorkville.com |
Yorkville Sound is a Canadian manufacturer of audio amplifiers, speakers and audio equipment for professional use. The company is headquartered in Pickering , Ontario , Canada . It develops and produces its own components and has them manufactured in-house. The company is represented globally in the import and export business for its audio products.
Yorkville Sound manages its own brands, Traynor and Yorkville, and sells other brands such as Apex and Applied Research and Technology (ART). It handles sales in North America for the manufacturers Hughes & Kettner (guitars and amplifiers), Epiphone guitars , Gibson guitars , Garrison guitars , Ritter bags, Beyerdynamic microphones and Gallien-Krueger amplifiers.
history
Yorkville Sound was created in 1963 in a back room of the Long & McQuade music store on Yonge Street in Yorkville. Peter Traynor worked as an electrical engineer who repaired amplifiers and developed his own amplifiers, including new bass amplifiers called Dynabass . He began renting out these robust and resilient devices.
In late 1963 Traynor began selling its Dynabass amplifiers. He partnered with Jack Long, the music business partner, to sell his amps with the newly formed Yorkville Sound and the new Traynor logo. Long held a two-thirds majority in the new company, while Traynor owned a third of it. In 1965, the company was officially run under the brand name Yorkville Sound Limited - with Long as President and Traynor as Vice President. In the same year, the company moved to Dundas Street in Toronto. In 1966 further products were brought onto the market. The YVM-1 Voice Master was a portable 45 watt amplifier combined with a four-channel microphone mixer. The concept of the portable amplifier quickly became popular with musicians, as well as being an inspiration for competition to introduce the Shure Vocal Master line of products in 1967 . In 1972 the company expanded and opened offices in the UK and Sweden. In 1976 Peter Traynor left the company. The Traynor brand was slowly withdrawn from the market and only reintroduced in 2000. Jack Long's son took over the business of Yorkville Sound in 1981. 1981–1982 Yorkville Sound built loudspeakers for the North American market from Martin Audio. This saved Martin Audio the cost of shipping across the Atlantic Ocean. In 1983 Yorkville Sound began developing and building its own concert loudspeakers from the Sound Crew model range. In 1985 the élite series of portable speakers and the Audiopro series of electronic amplifiers were introduced. A 1000 watt subwoofer was launched in 1986 under the name SW-1000.
In 1991 a new monitor speaker series was developed. In 1996 Yorkville introduced the TX line of concert tour speakers. In 2001 Yorkville commissioned the designer Tom Danley to design the new Unity series of loudspeakers, which were launched in 2003. The Unity design was licensed from Sound Physics Labs Inc.
Products and services
- Professional speaker systems (concert speakers)
- amplifier
- Passive mixer
- Powered mixers
- Instrumentation amplifier
- Monitor speakers
- Lighting systems
- Distribution for other manufacturers
Individual evidence
- ↑ Yorkville Sound - Corporate Overview ( Memento April 4, 2012 on the Internet Archive ), Retrieved August 7, 2012
- ↑ Yorkville Sound - Corporate Overview ( Memento April 4, 2012 on the Internet Archive ), Retrieved August 7, 2012