Alienware: Difference between revisions

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'''Alienware''' is an [[United States|American]] [[computer hardware]] company and a wholly-owned subsidiary of [[Dell Computer Corporation]]. It has a reputation for offering the latest technologies for [[desktop computer|desktop]]s and [[laptop]]s that are specialized for [[non-linear editing system|video editing]], [[digital audio editor|audio editing]], and especially [[computer game|gaming]]. The company is based in [[Miami, Florida|Miami]], [[Florida]], and was founded in [[1996]] by its current [[CEO]], [[Nelson Gonzalez]], and [[COO]], [[Alex Aguila]].
'''Alienware''' is an [[United States|American]] [[computer hardware]] company and a wholly-owned subsidiary of [[Dell Computer Corporation]]. It has a reputation for offering the latest technologies for [[desktop computer|desktop]]s and [[laptop]]s that are specialized for [[non-linear editing system|video editing]], [[digital audio editor|audio editing]], and especially [[computer game|gaming]]. The company is based in [[Miami, Florida|Miami]], [[Florida]], and was founded in [[1996]] by its current [[CEO]], [[Nelson Gonzalez]], and [[COO]], [[Alex Aguila]].
== History ==
== History ==
According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series ''[[The X-Files]]'', hence the theme to their products, with names such as [[Greys|Grey]] and Area-51. Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as [[Dell Inc.|Dell]]. Since high-end game hardware was not widely distributed, the company's founders formed an [[Original equipment manufacturer|OEM]] that sold [[personal computer]]s with the highest performing hardware and settings according to [[Benchmark (computing)|benchmarks]].
According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series ''[[The X-Files]]'', hence the theme to their products, with names such as [[Greys|Grey]] and Area-51. Alienware was originally established to tap a niche in the high performance [[video game|game]] market, which back then was not on the radar of the major PC manufacturers such as [[Dell Inc.|Dell]]. Since high-end game hardware was not widely distributed, the company's founders formed an [[Original equipment manufacturer|OEM]] that sold [[personal computer]]s with the highest performing hardware and settings according to [[Benchmark (computing)|benchmarks]].


== Operations ==
== Operations ==

Revision as of 16:53, 4 April 2007

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Alienware Corporation
Company typeWholly-Owned Subsidiary
IndustryComputer hardware
Founded1996
HeadquartersMiami, Florida, USA
Key people
Nelson Gonzalez, CEO
Alex Aguila, President
ProductsDesktops
Workstations
Laptops
Peripherals
Games
RevenueSales in excess of $170,000,000 USD as of 2005
Number of employees
750 worldwide
ParentDell, Inc.
Websitewww.alienware.com

Alienware is an American computer hardware company and a wholly-owned subsidiary of Dell Computer Corporation. It has a reputation for offering the latest technologies for desktops and laptops that are specialized for video editing, audio editing, and especially gaming. The company is based in Miami, Florida, and was founded in 1996 by its current CEO, Nelson Gonzalez, and COO, Alex Aguila.

History

According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Grey and Area-51. Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end game hardware was not widely distributed, the company's founders formed an OEM that sold personal computers with the highest performing hardware and settings according to benchmarks.

Operations

As of FY 2005, Alienware brought in upwards of $170 million USD in annual sales, while minimizing expenses to aid an international expansion initiative launched in 2003 to maintain a presence in Australia, Canada, France, Germany, United Kingdom and Costa Rica. In 2002, Alienware distributed their systems through Best Buy and CompUSA at retail locations. Because of complications with that method of distribution, Alienware decided to better service the customer via direct sales and have since eschewed such an indirect retail presence. Alienware has had a call center in Costa Rica to handle all sales and support calls for a number of years.

Competitors

Alienware has traditionally competed with companies such as Falcon Northwest, Velocity Micro and VoodooPC which is now part of Dell's biggest competitor, Hewlett-Packard. Alienware also formerly competed against Dell XPS gaming systems which they considered their biggest rival before their acquisition.

Acquisition

On March 22, 2006, Dell agreed to purchase Alienware[1]. Alienware will continue to operate under its own brand name. This is noticeable in many regards including the similar looking homepages. This has caused a lot of controversy with gamers as Alienware was a favorite among them while Dell supposedly caters to general computer users. However, Dell's acquisition seems to have had little effect on Alienware's reputation.

AlienGUIse

Alienware computers come with a set of Stardock compatible desktop themes preinstalled called AlienGUIse Desktop Manager. This is not currently compatible with Windows Vista. It can also be downloaded from the Alienware website for use without the need for an Alienware system.

Products

File:Alienware alx desktop.jpg
An ALX desktop

Desktops

AMD Based

  • Aurora
    • 7500
    • ALX

Intel Based

  • Area-51
    • 5000
    • 5500
    • 7500
    • 7500-SLI
    • ALX

Workstations

AMD Based

  • MJ-12 7550a

Intel Based

  • MJ-12 8550i

Notebooks

AMD Based

  • Aurora
    • m9700
    • mALX

Intel Based

  • Area-51 series
    • m5550
    • m5790
    • Superman Returns Edition
    • m9750
  • Sentia
    • m3450

Digital Home Devices

  • MP3 Player
    • CE-IV 512MB
    • CE-IV 1GB
  • Headphones
    • Ozma 5
    • Ozma 7

Notes and references

See Also

External links