Dell Technologies
| Dell Technologies Inc.
|
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|---|---|
 |
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| legal form | Incorporated |
| ISIN | US24703L2025 |
| founding | 1984 |
| Seat |
Round Rock , United States
|
| management | Michael Dell ( President and CEO ) |
| Number of employees | 157,000 |
| sales | 90.6 billion US dollars (2019) (EUR 76.5 billion) |
| Branch | Personal computers , information technology |
| Website | www.delltechnologies.com |
| Status: 2019 | |
Dell Technologies Inc. (formerly Dell Inc. or Dell Computer Corporation ) is an American manufacturer of computers and storage systems . The company is headquartered in Round Rock, Texas .
Company history
In 1983, Michael Dell began selling computer components. In 1984 he founded PCs Limited with $ 1,000 in seed capital , later renamed Dell Computer Corporation . The company was based in Austin , Texas at the time . 1985 the first own PC was developed.
In 1987 the company expanded to Great Britain and thus operated outside the USA for the first time. In 1988 the company went public . A total of 3.5 million shares were sold for approximately $ 8.50. In the same year, Dell began to supply major customers. In 1989 Dell opened a factory in Ireland for the European market. In 1990, Dell products were also sold through dealers for the first time.
In 1991 the company's first notebook was added to the range. In 1993 group sales exceeded one billion US dollars. Since 1996, Dell products can also be ordered over the Internet . The last-mentioned factor in particular ensured strong company growth. In 2000, daily Internet sales were $ 5 million. However, the dot-com bubble caused growth to collapse at Dell; As a result, the company had to cut 5700 jobs in 2001. In 2003 annual sales reached $ 40 billion. The company started selling printers under its own name and consumer electronics . In 2003, Dell established the Business Center in Bratislava ( Slovakia ).
The company has been represented in Germany since 1988. The company currently has around 2000 employees in Germany, around 1000 in Halle (Saale), 600 in Frankfurt am Main and 100 in Munich . On August 1, 2005, the headquarters of Dell GmbH was relocated from Langen to the Main Airport Center in Frankfurt am Main . On September 1st, 2005, Dell opened a new service and sales center in Halle to support medium-sized customers and public clients.
In 2006, the company began one of the largest product recalls in computer history after several Dell laptops caught fire due to defective batteries from Sony . Also in 2006, Dell took over the computer manufacturer Alienware ; the company continues to operate as an independent subsidiary of Dell. In the same year, Dell hired the thousandth employee in Germany.
In September 2006, desktop PCs with processors from AMD were added to the range for the first time in the company 's history, after the company had previously only installed processors from Intel in this segment .
After production in Ireland was discontinued in 2009, the European production facility is located in Łódź, Poland . It extends over 37,000 square meters and represents an investment of 200 million euros. In addition, there are further investments by suppliers of the US company amounting to 53 million euros. Today Dell employs around 1200 people in Łódź. The aim of setting up a plant in Europe was to improve delivery to the European market, which in turn resulted in a delivery time that was approx. Two days shorter for German customers. In December 2009, Dell announced that the Polish plant would be sold to the Taiwanese company Foxconn , if the European Union agrees. However, the sale to Foxconn did not materialize.
In September 2009, Dell acquired IT service provider Perot Systems Corp. for around $ 3.9 billion or $ 30 per share in cash. In February 2010, Dell acquired the US company KACE, a provider of systems management solutions.
In August 2010, Dell launched its first tablet computer " Streak ". The device has a 5-inch touchscreen and can be used for surfing the Internet, making calls, navigating, listening to music and using it as a camera. Dell uses Google's Android as the operating system . In early 2011, Dell presented the Streak 7, which has a 7-inch screen with a resolution of 800 × 480. This device has also been available in Germany since April 2011. In March 2011, Dell launched its first smartphone, the Venue Pro, on the German market. The smartphone works with the Windows Phone 7 operating system and has a sliding keyboard.
In March 2012, Dell announced the acquisition of SonicWall, a company specializing in firewalls and network security.
In July 2012, Dell took over software manufacturer Quest for $ 2.4 billion.
Dell is one of the first supporters of the FIDO alliance , which has been developing the Universal Second Factor (U2F) industry standard for generally applicable two-factor authentication since 2013 .
In September 2013 Michael Dell bought his company back for 24.9 billion US dollars (18.1 billion euros ) together with the financial investor Silver Lake and now runs it as sole owner. The company's shares were delisted from NASDAQ on October 30, 2013.
On October 12, 2015 Dell announced the storage specialists EMC for 67 billion US dollars to take over. This merger was implemented in September 2016. Following the merger of the company was Dell Inc. in Dell Technologies Inc. changed. Since then, Dell has been listed on the New York Stock Exchange under the abbreviation DVMT in the form of a tracking stock , which embodies the share in VMware .
Organization and product range
The President and Chief Executive Officer of Dell is the company's founder, Michael Dell . Stéphane Paté heads the German business as Senior Vice President and General Manager at Dell Technologies Germany.
The product range includes PCs , workstations , notebooks , storage systems, monitors , servers , printers as well as entertainment electronics and smartphones . Dell sells its products primarily directly. Customers can order online or by email. The products are only put together after the customer has placed his order.
Laptops and desktop products
In addition to selling desktop PCs, Dell also focuses on manufacturing laptops. The first Dell laptop was released in 1989 and was called "316LT", back then with a black and white screen. Two years later, the first laptops with color screens were developed, starting at $ 4,500.
In 2006, Dell bought Alienware , a company that made high-performance PCs and laptops for gamers.
Product lines for entrepreneurs and business people:
- Latitude (all notebooks)
- Precision (desktops and notebooks)
- Vostro (desktops and notebooks)
- n Series (desktops and notebooks, Linux or FreeDOS operating system)
- Wyse ( thin clients )
Product lines for home use:
- Inspiron (desktops and notebooks)
- Alienware (high-performance desktops and notebooks)
- XPS (high-end desktops and notebooks)
Back-end products
With the acquisition of EMC in 2016 at the latest , DELL will be one of the largest providers of products for the back-end area, which includes, among other things, server , network , storage and data protection products . The company also offers special combined software-hardware solutions and management software from a single source.
- Server (PowerEdge Series)
- Data storage (NX series, MD series, Unity series, Equalogic series etc.)
- Network Devices (Dell Networking Family)
- Software solutions (VxRail, VxRack, VxFlex etc.)
- Management software (Open Manage product line)
strategy
Dell mainly uses components from other manufacturers and therefore does not develop its own hardware, with the exception of the layout of the motherboards. Dell currently delivers its computers and notebooks with one of the operating systems Windows 10 , Windows 8 and Windows 7 or with Linux ( Ubuntu ). Servers are also delivered preinstalled with Microsoft Windows Server , VMware or Linux ( Red Hat or SUSE Linux ) upon customer request.
Due to the poor earnings situation, Dell initiated a fundamental change in its sales strategy in May 2007 . In addition to direct sales, customers have also been approached via sales partners and retailers since then . In the USA, a contract was first signed with Walmart to sell Dell products in 3,500 US branches.
In Germany, the discount chain Lidl has been offering Dell notebooks in its branches since the end of August 2009 as promotional items. Since 2010, selected Dell PC and notebook models have also been sold in German Media Markt stores . Some online shops also offer Dell notebooks, e.g. B. Amazon.com , Conrad and Cyberport .
A few years ago, Dell began to change its positioning in the market and developed from a pure hardware provider to a provider of total solutions and services. In addition to network, server and storage products, as well as entire data centers and data center infrastructure, consulting services are also sold. In this way, Dell aims to meet the needs of companies of all sizes, from small and medium-sized enterprises to corporate groups and the public sector . Dell has invested heavily in the development and expansion of the service area in recent years. The second German branch was established in 2005 in Halle / Saale, primarily to serve medium-sized customers and public clients from here. In particular, Dell has expanded the service sector through a number of acquisitions ; Dell was able to gain a foothold in the consulting business with the takeover of the IT service provider Perot Systems in September 2009. Around 43,000 Dell employees now work in the service sector, which contributes around 15 percent to group sales. Other important acquisitions in the services sector were Scalent Systems, a software manufacturer in the field of data center automation, and Boomi, an integrator for solutions in cloud computing, in 2011 Secureworks, a provider of security solutions and KACE, a provider of applications for the management of systems in larger companies. In addition, a division for industry solutions is being set up. So far, Dell has mainly been active in IT solutions for the healthcare sector, where Dell is currently No. 1 in Europe according to a study by Gartner .
Acquisitions
Dell has made the following acquisitions:
| Companies | date | Field of activity | Value (USD) |
|---|---|---|---|
| EMC Corporation | Oct. 2016 | Storage and cloud computing | $ 67,000 million |
| StatSoft | March 2014 | Software (big data) | unknown |
| Credant Technologies | Dec 2012 | Security / software (encryption) | unknown |
| Gale Technologies | Nov. 2012 | Software (cloud automation) | unknown |
| Quest software | Sep 2012 | Software (database management, application monitoring, identity management, Windows server management, desktop management, virtualization management) | $ 2,400 million |
| SonicWall | May 2012 | Software (Network Security) | $ 1,200 million |
| Wyse Technology | May 2012 | Hardware & software (cloud computing) | unknown |
| Clerity | Apr. 2012 | Software (Services Modernization) | unknown |
| Make Technologies | Apr. 2012 | Software (Services Modernization) | unknown |
| AppAssure | Feb. 2012 | Software (backup software) | unknown |
| Force10 | Aug 2011 | Network (switches) | $ 700 million |
| RNA Networks | June 2011 | Software (memory virtualization) | unknown |
| Compellent | Feb 2011 | Storage | $ 960 million |
| SecureWorks Information Security Services | Jan. 2011 | IT Services (Security Services) | $ 612 million |
| Insite One | Dec 2010 | Software (SaaS, Medical Archiving) | unknown |
| Boomi | Nov 2010 | Software (SaaS, application integration) | unknown |
| Ocarina Networks | July 2010 | Storage (storage deduplication) | unknown |
| Scalent | July 2010 | Software (data center management) | unknown |
| Exanet | Feb 2010 | Software (OEM NAS software) | $ 12 million |
| KACE Networks | Feb 2010 | Software (Systems Management Appliance) | unknown |
| Perot Systems | Sep 2009 | IT Services (Consulting) | $ 3,900 million |
| MessageOne | Apr 2008 | IT Services (SaaS) | $ 155 million |
| The Network Storage Company | Feb 2008 | IT Services (Storage Solutions) | unknown |
| EqualLogic | Jan. 2008 | Hardware (Storage Area Networks) | $ 1,400 million |
| Everdream | Dec 2007 | Software (SaaS) | unknown |
| ASAP Software Express | Nov 2007 | Services (software asset management) | $ 340 million |
| SilverBack Technologies | July 2007 | Managed Services (Network Monitoring) | unknown |
| ACS | Nov 2006 | IT services | unknown |
| Alienware | May 2006 | Hardware (gaming computer) | unknown |
| Plural | May 2002 | IT services | unknown |
| NetSage | Sep 1999 | software | $ 10 million |
| ConvergeNet | Sep 1999 | Storage | $ 341 million |
Key figures
According to the market researcher IDC (Q2 2008), Dell is the world's second largest manufacturer of personal computers with a 16.4% market share ( HP 18.9%, Acer 9.9%, Lenovo 7.5%). In Germany, Dell is currently in third place with a market share of 13.2%, behind HP (14.4%) and Fujitsu Technology Solutions (13.4%) (IDC 2008).
Dell achieved sales of 61.5 billion US dollars in fiscal 2010/2011 , earnings per share of 1.35 US dollars. In fiscal 2012, Dell had net sales of approximately $ 62.071 billion and employs 104,900 people worldwide. In the third quarter of 2012, Dell achieved a market share of 17.1 percent in worldwide sales of server systems.
criticism
Greenpeace ranks Dell 3rd out of 17 electronics manufacturers in terms of environmental protection (as of October 2017; 1st place is most environmentally friendly). See also: Green IT
Web links
Individual evidence
- ↑ delltechnologies.com
- ↑ a b craft.co: Dell Technologies
- ↑ a b Dell in Germany ( Memento from June 11, 2016 in the Internet Archive )
- ↑ Dell website 10 years of DELL Halle | dell.com ( page can no longer be accessed , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. September 4, 2015, accessed January 27, 2017
- ^ Dell in Germany. In: linevast.de. Retrieved January 5, 2017 .
- ↑ From Dell Laptops in Flames , ComputerBase, accessed November 11, 2009.
- ↑ Dell report recalls further battery models , Heise, accessed November 11, 2009.
- ↑ Heise Online: Dell closes production in Ireland , January 8, 2009, accessed November 11, 2009.
- ↑ billigdrucker.de: Dell selling production in Lodz at Foxconn ( Memento of 7 December 2009 at the Internet Archive ) , December 2, 2009 December 2, 2009 call.
- ↑ Foxconn does not take over Dell plant in Poland. In: evertiq.de. June 10, 2011, accessed January 4, 2017 .
- ↑ Network Computing: Dell is for 3.9 billion service giant ( Memento November 30, 2009 in the Internet Archive ) , September 21, 2009, accessed November 11, 2009
- ↑ crn.de: Dell buys system management specialist Kace , February 12, 2010, accessed November 15, 2011.
- ↑ Connect: Dell Streak published in Germany ( memento from November 20, 2010 in the Internet Archive ) , August 5, 2010, accessed on October 28, 2010.
- ↑ Florian Müssig: Dell presents 7-inch tablet with Android. In: heise.de. January 7, 2011, accessed January 4, 2017 .
- ↑ Mahir Kulalic: Dell Venue Pro available today. In: computerbase.de. March 1, 2011, accessed January 4, 2017 .
- ↑ Andreas Wilkens: Dell wants to take over SonicWall. In: heise.de. March 14, 2012, accessed January 4, 2017 .
- ↑ Takeover in the IT industry: Dell swallows Quest. In: Spiegel Online . July 3, 2012, accessed January 4, 2017 .
- ^ FIDO Alliance »FIDO Alliance Opens Technology for First Public Review to an Industry Desperate for Simpler, Stronger Authentication. In: fidoalliance.org. February 11, 2014, archived from the original on March 22, 2015 ; accessed on January 4, 2017 (English).
- ↑ Jürgen Kuri: After 25 years: Dell disappears from the stock exchange. In: heise.de. October 30, 2013, accessed January 4, 2017 .
- ↑ Record deal: Dell buys EMC for $ 67 billion. In: Spiegel Online . October 12, 2015, accessed January 4, 2017 .
- ↑ Andreas Wilkens: Dell takeover of EMC could cost up to 3000 jobs. In: heise.de. September 9, 2016, accessed January 4, 2017 .
- ↑ Dell rebrands Dell to Dell Technologies, Dell EMC, and Dell , at www.arstechnica.com , accessed January 20, 2017
- ↑ Cornelia Meier: Personnel: Dell appoints Stéphane Paté as the new General Manager Germany. Retrieved March 3, 2020 .
- ↑ History of Dell Laptops , ukessays.com, Retrieved February 14, 2019
- ^ Uta Bittner: Catching up at the age of 42. In: FAZ.net . June 8, 2007, accessed January 4, 2017 .
- ↑ Christian Wölbert: Lidl sells Dell netbooks for 289 euros (update). In: heise.de. September 2, 2009, accessed January 4, 2017 .
- ↑ Lidl: Dell Inspiron Mini 11z - first notebook with Windows 7. (No longer available online.) In: discounter-news.de. October 19, 2009, archived from the original on January 5, 2017 ; accessed on January 4, 2017 .
- ↑ Andreas Sebayang: Dell computers migrate to the Media Markt. In: golem.de. January 14, 2010, accessed January 4, 2017 .
- ↑ a b Kriemhilde Klippstätter: From PC builder to full-range supplier: Dell attacks IBM and HP. In: computerwoche.de. October 17, 2011, accessed January 4, 2017 .
- ↑ European Hospital: Dell is the number one IT provider in the healthcare sector ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , September 6, 2011, accessed November 16, 2011.
- ↑ Dell company website
- ↑ Computer market - no slow-moving goods. In: sueddeutsche.de . May 17, 2010, accessed January 4, 2017 .
- ↑ Dell Delivers Record Results in Fiscal-Year 2011 Fourth Quarter and Full Year ( Memento from February 20, 2011 in the Internet Archive )
- ↑ Sales figures from Dell ( Memento of the original from January 28, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved February 2, 2013.
- ↑ Guide To Greener Electronics https://www.greenpeace.de/presse/publikationen/guide-greener-electronics-2017 Greenpeace
