Paste (magazine): Difference between revisions
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Amidst an economic downturn, ''Paste'' began to suffer from lagging ad revenue, much like other magazine publishers had been feeling in 2008 and 2009. On May 14, 2009, ''Paste'' editors announced a plan to save the magazine, by pleading to its readers,<ref>{{cite web|url=http://gawker.com/5253043/a-letter-to-paste-contributors |title=A Letter to Paste Contributors - Gawker.com |publisher=Gawker.com |date=2009-05-13 |accessdate=2009-05-17}}</ref> musicians and celebrities for contributions.<ref>{{cite web|url=http://www.foliomag.com/2009/paste-launches-campaign-save-its-magazine |title=Paste Launches Campaign to Save its Magazine - FolioMag.com |publisher=FolioMag.com |date= |accessdate=2009-05-17}}</ref> Cost cutting by the magazine did not stem the losses, and rather than shutter the magazine, ''Paste'' has hopes in receiving donations to help lift the magazine out of the crisis. The main crux cited for the financial troubles is the lack of advertiser spending.<ref>{{cite web|url=http://www.pastemagazine.com/paste/the-campaign-to-save-paste.html |title=The Campaign to Save Paste - PasteMagazine.com |publisher=PasteMagazine.com |date= |accessdate=2009-05-17}}</ref> A similar situation happened with the magazine ''[[JPG (magazine)|JPG]]'', which led to subscribers and fans of that magazine to create a 'buzz' about ''JPG'' online, garnering enough attention for a buyer to continue the contribution-based model of that magazine. |
Amidst an economic downturn, ''Paste'' began to suffer from lagging ad revenue, much like other magazine publishers had been feeling in 2008 and 2009. On May 14, 2009, ''Paste'' editors announced a plan to save the magazine, by pleading to its readers,<ref>{{cite web|url=http://gawker.com/5253043/a-letter-to-paste-contributors |title=A Letter to Paste Contributors - Gawker.com |publisher=Gawker.com |date=2009-05-13 |accessdate=2009-05-17}}</ref> musicians and celebrities for contributions.<ref>{{cite web|url=http://www.foliomag.com/2009/paste-launches-campaign-save-its-magazine |title=Paste Launches Campaign to Save its Magazine - FolioMag.com |publisher=FolioMag.com |date= |accessdate=2009-05-17}}</ref> Cost cutting by the magazine did not stem the losses, and rather than shutter the magazine, ''Paste'' has hopes in receiving donations to help lift the magazine out of the crisis. The main crux cited for the financial troubles is the lack of advertiser spending.<ref>{{cite web|url=http://www.pastemagazine.com/paste/the-campaign-to-save-paste.html |title=The Campaign to Save Paste - PasteMagazine.com |publisher=PasteMagazine.com |date= |accessdate=2009-05-17}}</ref> A similar situation happened with the magazine ''[[JPG (magazine)|JPG]]'', which led to subscribers and fans of that magazine to create a 'buzz' about ''JPG'' online, garnering enough attention for a buyer to continue the contribution-based model of that magazine. |
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As you know, now a days no one has heard of paste the magazine unless your really old:) |
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==Content== |
==Content== |
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Revision as of 03:19, 4 January 2010
| Editor | Josh Jackson |
|---|---|
| Categories | Music magazines |
| Frequency | Monthly |
| Publisher | Tim Regan-Porter, Paste Media Group |
| First issue | July 2002 |
| Country |  United States |
| Language | English |
| Website | pastemagazine.com |
| ISSN | 1540-3106 |
Paste is a monthly music and entertainment magazine published in the United States by Paste Media Group LLC. Its tagline is "Signs of Life in Music, Film and Culture."[1]
History
The magazine, headquartered in Decatur, Georgia, was founded as a quarterly in July 2002 by Josh Jackson, Nick Purdy and Tim Porter. It switched to a bimonthly format amid increased popularity and the addition of Joe Kirk to the managing team, and continued to grow in 2005 when Paste fulfilled remaining subscriptions for competing magazine Tracks, which had ceased publication of its print edition. Paste became a monthly with its August 2006 issue.
In October of 2007, the magazine opted to try the so-called Radiohead experiment, offering new and current subscribers the ability to pay what they want for a one year subscription to Paste.[2] The results were excellent, raising subscriber base by 28,000, but Paste president Tim Regan-Porter noted that the model is not sustainable and that the magazine would lose money on the deal; there were hopes that the new subscribers would renew the following year at the current rates, and that the increase in web traffic would also increase subscribers and attract additional advertisers.[3]
Amidst an economic downturn, Paste began to suffer from lagging ad revenue, much like other magazine publishers had been feeling in 2008 and 2009. On May 14, 2009, Paste editors announced a plan to save the magazine, by pleading to its readers,[4] musicians and celebrities for contributions.[5] Cost cutting by the magazine did not stem the losses, and rather than shutter the magazine, Paste has hopes in receiving donations to help lift the magazine out of the crisis. The main crux cited for the financial troubles is the lack of advertiser spending.[6] A similar situation happened with the magazine JPG, which led to subscribers and fans of that magazine to create a 'buzz' about JPG online, garnering enough attention for a buyer to continue the contribution-based model of that magazine.
Content
Although Paste's focus is music, covering a variety of genres with an emphasis on adult album alternative, Americana and indie rock, the magazine also covers independent film and books. Each issue previously included a CD music sampler, but was dropped in favor of digital downloading as a Going Green initiative. Featured artists have included Ryan Adams, Blackalicious, Paul McCartney, Regina Spektor, The Whigs, Fiona Apple, The Decemberists, Mark Heard, Woven Hand, Milton and the Devils Party, Liam Finn, The Trolleyvox, and Thom Yorke. Many of these artists are also contributing to the Campaign to Save Paste.[7]
Awards
In 2005, Paste was listed at #21 on The Chicago Tribune's list of "50 Best Magazines", and appeared on the list again in 2007.[8] Paste was also named "Magazine of the Year" by the PLUG Independent Music Awards in 2006, 2007 and 2008. In 2008 and 2009, Paste was nominated for a National Magazine Award in the category of General Excellence.
References
- ^ "Signs of Life in Music, Film and Culture - PasteMagazine.com". PasteMagazine.com. Retrieved 2009-05-17.
- ^ "Following Radiohead, Paste to Let Subscribers Name Their Own Price - FolioMag.com". FolioMag.com. Retrieved 2009-05-17.
- ^ "Paste President: Radiohead Experiment 'A Huge Success' - FolioMag.com". FolioMag.com. Retrieved 2009-05-17.
- ^ "A Letter to Paste Contributors - Gawker.com". Gawker.com. 2009-05-13. Retrieved 2009-05-17.
- ^ "Paste Launches Campaign to Save its Magazine - FolioMag.com". FolioMag.com. Retrieved 2009-05-17.
- ^ "The Campaign to Save Paste - PasteMagazine.com". PasteMagazine.com. Retrieved 2009-05-17.
- ^ "Artists Contributing to The Campaign to Save Paste - PasteMagazine.com". PasteMagazine.com. Retrieved 2009-05-17.
- ^ "50 Best Magazines - ChicagoTribune.com". ChicagoTribune.com. 2004-06-17. Retrieved 2009-05-17.